September 18, 2024

Online Video News

IBC 2024: 5G and Live Sports Contribution

Many have made the case for 5G-in-the-sports-arena around in-game sports betting, and lamented the less-explosive-than-expected growth in that area as a lost opportunity for 5G to demonstrate its prowess. While 5G and prop bets remain a well-matched pair, much of the 5F buzz at IBC2024 concerned the ways 5G is enabling live sports streamers doing cloud production to bring in multiple feeds and deliver more dynamic and engaging streams and quick-turn highlights.

IBC 2024: Capturing Customers in a Crowded Streaming Marketplace

Much of what I saw at IBC 2024 focused on various new and nearly new strategies for solving one of the oldest problems in the M&E and OTT world: capturing and retaining customer attention in a constant and crowded battle for eyeballs.

IBC 2024: The Future of Content Viewing

Women in Streaming Media presented a fascinating panel on "The Future of Content Viewing" at IBC 2024 that kicked off with some striking data, courtesy of Omdia Senior Research Director Maria Rua Aguete. With the M & E market poised to top $1 trillion in overall revenue in 2024 and 61% of that coming from advertising, "everyone knows you can't make money just from subs anymore."

Olympics CTV Ad Performance Data From Keynes Digital Shows Lift in Streaming Sports Viewership

New Olympics and live streaming sports CTV ad performance data from Keynes Digital has revealed notable lifts in viewership metrics that are particularly relevant as Netflix moves into live sports, such as the Christmas NFL games and WWE Raw. Keynes CEO Dan Larkman details the key findings and insights from this data with Streaming Media's Tyler Nesler.

IBC 2024: Pivot to Streaming Paying Off, Says Paramount Global CTO Wiser

Paramount Global is under the pump and about to be sold but its future is bright because it is successfully transferring systems from production to distribution in the Cloud, according to the company's Executive Vice President and Chief Technology Officer, Phil Wiser.

Short Cuts

How Bloomberg Transitioned to FAST Free Streaming News

How does a multiplatform news media organization bring free streaming content distribution into its portfolio? What are the digital transformation, architectural, content strategy, and adtech challenges? Bloomberg Media GM of Video & Audio Travis Winkler explains Bloomberg's journey to FAST news in this discussion with The Local Act's Marion Ranchet at Streaming Media Connect 2024.

Industry News

Teradek Announces CTRL.5, An Expandable Wireless Lens Controller Powered by CTRL.OS

Irvine, CA, September 12, 2024 — Teradek announces the upcoming release of CTRL.5, an extensively-customizable lens control handset with its own operating system: CTRL.OS, a proprietary software toolkit that evolved from sister company SmallHD’s award-wi

Makedonski Telekom and MediaKind Unveil MagentaTV, Transforming Digital TV Services in North Macedonia

- MediaKind’s MediaFirst Cloud TV platform powers the rapid launch of MagentaTV, an innovative digital TV service from Makedonski Telekom. - New service offers a flawless viewing experience across all devices, leveraging existing IPTV infrastructure wh

Akamai Puts Media Companies Back in Control with New Workflow Capabilities

The distributed cloud provider tackles pent-up frustration over control, competition, and cost challenges of today’s centralized cloud models.

Harmonic Boosts Video Streaming and Broadcast Efficiency with Next-Generation XOS and Spectrum X Solutions

Harmonic’s Software-Based Solutions Achieve Unprecedented Performance, Energy Efficiency and Cost Savings

Harmonic’s VOS360 Ad SaaS Validated by FreeWheel, Transforming Video Streaming Monetization

Harmonic’s VOS®360 Ad SaaS has been Officially Integrated with FreeWheel for Server-Side Ad Insertion and In-Stream Advertising