October 07, 2024

Online Video News

AI-Powered Insights for Film and Beyond: How Cinelytic and Callaia Are Streamlining Content Decisions

In a recent interview with Streaming Media's Jan Ozer, Cinelytic CEO Tobias Queisser discussed how the company's namesake platform offers media professionals a streamlined mechanism to assess a film's potential success before production even begins, and provides actionable insights into casting, budget optimization, and distribution strategies.

Short Cuts

What Is Contextual Advertising and How Is it Changing TV?

"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.

Blog

The Power of Subscriber Data: Why Many Companies Fail to Combat Churn Effectively

Damien Organ, VP of Product Marketing at Cleeng, outlines ways to more deeply understand the power of strategic retention policies and how to activate them to create lasting subscriber relationships.

Industry News

TISA deploys Bitmovin’s Live Encoder to power next-generation live sports experiences

Bitmovin, a leading provider of video streaming solutions, today announced that TISA, a leading provider of digital solutions for sports organizations, has deployed Bitmovin’s Live Encoder to power superior live streaming experiences for its roster of spo

TAG to Bring Award-Winning Technologies that Maximize Data Utilization, Simplify Troubleshooting Capabilities and Improve Efficiency to NAB SHOW New York 2024

TAG to Bring Award-Winning Technologies that Maximize Data Utilization, Simplify Troubleshooting Capabilities and Improve Efficiency to NAB SHOW New York 2024

MPTS unveils new brand and adds AI Media Zone for 2025

The UK's premier event for the media and entertainment industry marks the beginning of a new era with fresh branding and an exciting expansion to the gallery level of Olympia’s Grand Hall