October 09, 2024

Online Video News

IAS Fights YouTube Misinformation With Expanded Detection Offering

During this tumultuous election year, as concerns mount over online misinformation, Integral Ad Science (IAS), a leading global media measurement and optimization platform, has expanded its industry-aligned misinformation suitability and brand safety reporting for advertisers running campaigns across YouTube ad inventory.

Vampire Subscriptions and the Loyalty Crisis: Samsung and Bango Reveal Troubling New Data for Streamers

New reports from Bango and Samsung Ads have revealed that not only are there continuing issues with subscription churn, but streaming app loyalty is also becoming alarmingly scarce, and subscribers are increasingly losing track of how much they spend on subscriptions each month.

Short Cuts

What Is Contextual Advertising and How Is it Changing TV?

"Contextual advertising is a really hot topic in TV advertising right now," declared TVREV's Alan Wolk at Streaming Media Connect 2024. But what exactly is it, and how is its growing presence in CTV and streaming changing the TV experience and particularly the way advertisers buy media? Wolk, Estrella MediaCo's Christina Chung, and Mad Leo Consulting's C.J. Leonard explore these issues in this clip from their panel at Streaming Media Connect.

Industry News

Magewell Unveils Stream Deck Plug-In for Director Mini Production and Streaming System

Integration with popular family of controllers provides intuitive tactile access to over 200 Director Mini functions

MediaKind partners with Skreens Technology to launch New Multiview Live Event Streaming Solution

MediaKind today announces the launch of their new Multiview Live Event Streaming Solution in partnership with Skreens Technology, enhancing viewer experiences by giving viewers first-rate control and flexibility. With the ability to seamlessly toggle b