October 16, 2024

Featured Articles

Q&A: Simon Crownshaw, Microsoft’s Worldwide Media and Entertainment Strategy Director, Talks Gen AI

In this expansive interview with Simon Crownshaw, Microsoft's worldwide media and entertainment strategy director, we discuss how Microsoft customers are leveraging generative AI in all stages of the streaming workflow and how they're using it in content delivery and to enhance user experiences in a range of use cases. Crownshaw also digs deep into how Microsoft is building asset management architecture and the critical role metadata plays in effective large-language models (LLMs), maximizing the value of available data.

Review: DVEO Brutus V

This review will highlight Brutus V, DVEO's IP-to-IP multichannel AV1, H.264, and H.265 transcoder for IPTV or OTT. I will touch on Brutus V's options for delivering streams over H.264 and cover streaming delivery over various streaming protocols such as HLS, LL-HLS, Smooth Streaming, and MPEG-DASH. I will also dive into transcoding using H.264 and HEVC.

Blog

CTV Conversations from Advertising Week 2024

CTV ad spending continues to soar, and it was clear at this year's Advertising Week New York that CTV is no longer just a growing channel, it's a critical part of the advertising ecosystem. With cord-cutting on the rise and average daily CTV viewership for U.S. adults expected to exceed two hours in 2024, the industry's focus on CTV is well-justified. But beyond the numbers, the conversations during the event reflected key challenges and opportunities for brands as they navigate this fast-evolving space.

Industry News

castLabs achieves OM SDK certification by IAB Tech Lab

castLabs receives Open Measurement Software Development Kit (OM SDK) integration certifications for Mobile App and Web Video by the IAB Tech Lab.

Amagi and Phenix Partner to Bring Next-Gen Low Latency and Seamless Ad Insertion for the Ultimate Viewer Experience

Bitmovin Complements the Partnership With Its New Player Web X, Guaranteeing Seamless, Crystal-Clear Video Playback

Miri Technologies Launches X510 Bonding Network Router to Enable Fast, Resilient Internet Anywhere for Live Streaming and More

Debuting at NAB Show NY, innovative dual-cellular router combines up to seven wired, Wi-Fi, satellite and mobile internet links to withstand service disruptions and increase speed