November 27, 2024

Online Video News

Ad Buys: StackAdapt, Disney, and Bell Target SMB

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.

Live Sports in the Streaming Era: What’s Changing and Why It Matters

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with insights into web-only sporting events, revealing audience numbers for the most-watched and least-watched games on platforms like Apple TV+ and Amazon Prime Video.

Short Cuts

What Kind of Audience Data Are CTV Advertisers Looking For?

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are connecting with the right audiences. In this clip from Streaming Media Connect 2024, Warner Bros. Discovery's Daniel Trotta, Revry's Damian Pelliccione, and Advertising Perceptions' Erin Firneno discuss real-world examples of how CTV content providers and aggregators can provide specific analytics and metrics that deliver real value to their advertising partners.

Blog

Why Do Some People Have Bad CTV Ad Experiences?

The allure of CTV is undeniable: It combines the broad reach and brand presence of traditional television with the precision of digital targeting. Yet, as advertisers venture into this new channel, many are met with a critical issue—irrelevant ads. This is not simply a symptom of the industry "allowing" poor advertising standards but rather a signal that the infrastructure to handle CTV's unique challenges is still maturing.