December 18, 2024

Short Cuts

What’s Next for Interactive Live Streaming in 2025

"Everyone's trying to figure out new revenue streams and where that goes," says Play Anywhere CSO Pete Scott, who expects to see more niche sports leagues and betting, and creator economy content driving growth for targeted audiences in 2025, while Fox TV Stations' Stephen Brown sees sweepstakes betting, second-screen experiences among other areas primed for explosive growth as they reveal all this and more in conversation with Ring Digital's Brian Ring at Streaming Media Connect 2024.

Leveraging Gen AI to Improve Discovery and Streaming Engagement

The applications of Generative AI in streaming are seemingly endless, but what are specific ways that AI can make streaming content more discoverable, more personalized, more engaging, interactive, and more effective for advertisers in leveraging targeted content to reach the right customers? Microsoft's Andy Beach, Vecima's Paul Strickland, mireality's Maria Ingold, Alvarez & Marsal's Ethan Dreilinger, and Reality Software's Nadine Krefetz explore the possibilities in this clip from Streaming Media Connect 2024.