January 15, 2025

Online Video News

Leaning Into CTV Advertising: What the Latest Data Says

We've reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising Outlook Report suggests the balance is shifting, as 68% of 688 marketing professionals surveyed say they expect to increase their spend on social in the first half of 2025, compared to 67% for digital video/digital display and only 55% for CTV.

Blog

How the Buy-Side is Approaching Data and Identity Challenges

Navigating today's fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side—marketers, agencies, and demand-side platforms (DSPs)—must find their way through signal loss, measurement challenges, and evolving consumer expectations. But this isn't just a challenge; it's a strategic opportunity. Allison Omealia of Experian Marketing Services dives into how buy-side players can use data and identity solutions to be their guide through the jungle and emerge as winners.

Industry News

New England Sports Network (NESN) and Bitcentral Join Forces to Transform Sports Broadcasting with Next-Gen Media Solutions

Strategic partnership enhances NESN’s media operations with Bitcentral’s cutting-edge technology, setting a new standard in sports broadcasting.