February 03, 2025

Online Video News

Can Sticky Screensavers Save the Streaming Biz?

Can Screensavers play a critical role in the Future of TV? If so, what does that mean for the future of streaming? Is Roku City a disaster in the making? Is Photostream a secret weapon that no one fully appreciates? Read on to find out.

Featured Articles

The Day After: Post-Cookie Apocalypse Inventory Value Enhancement for Second-Tier Video Publishers

As third-party cookies disappear, video publishers face a stark reality. Without precise targeting and retargeting, their ad inventory risks becoming commoditized. For midsize players like FAST channels and smaller ad-supported streaming platforms, this challenge is especially acute. The result will be a shift toward generic ads aimed at generic audiences, driving down CPMs and diminishing advertiser interest. To avoid this fate, publishers must adopt innovative, privacy-compliant strategies to maintain—and even grow—the value of their ad inventory.

Blog

Personalization, Social, and Interactivity Define the New Role of TV

Casey Saran, CEO of Spaceback, challenges advertisers to think about the next wave of TV advertising innovation coming their way in 2025. Especially as GenZ moves into adulthood, they'll bring their social habits with them, and their expectations for personalized, interactive experiences.

Industry News

ThinkAnalytics Think360 AI platform to power DISH Network and Sling TV to boost user engagement

ThinkAnalytics today announced that DISH Network, an indirect wholly owned subsidiary of EchoStar, has selected the Think360 content discovery platform, along with ThinkContentExplorer, to optimize its editorial operations, accelerate time to market and b