February 17, 2025

Online Video News

Sneak Preview: FAST Forward - How FAST Platform and Infrastructure Providers Can Better Serve the Market

On Thursday, February 27, leading industry consultant Brian Ring will moderate the Streaming Media Connect panel "FAST Forward: How FAST Platform and Infrastructure Providers Can Better Serve the Market." As with any other type of streaming delivery, FAST needs to "just work" to support publishers' monetization goals, but that's nowhere as simple as it sounds. This panel examines essential infrastructure challenges and key emerging strategies for better FAST delivery. Join us to learn about manifest manipulation vs. encoded playout; optimizing and maximizing "Be Right Back" slots as in-house inventory; using GenAI to program the channel; solving the context/genre madness with LLMs and captions; advanced graphics for background, tune-in, and monetization; QR code execution, a must-have skillset; and how to execute picture-in-picture content programming. Confirmed panelists include experts from A+E, Plex, Revry, and Freemantle.

Sneak Preview: OS Wars - The New CTV Playing Field

On Thursday, February 27, Mark Loughney, Senior Consultant, Hub Entertainment Research, will moderate the Streaming Media Connect panel "OS Wars: The New CTV Playing Field." From live linear to FAST, AVOD, and all flavors of free streaming, how are the OEM and OS wars transforming the way TV is distributed and monetized? As the global battle for TV interface dominance persists, and powerhouse OEMs increasingly assert their role as content gatekeeper, are we moving toward a closed society when it comes to CTV? Confirmed panelists include experts from Revry, Hartbeat, Shout! Factory, and Whale TV.

Blog

Adopting IPv6 Will Improve CTV Advertising

IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't any business pressure to switch over to it. With advertisers looking for more precision, now is the right time to make the switch. TrueData's VP of products David Berman explains why IPv6 is a meaningful improvement and what it can do for the advertising industry.

Industry News

TAG Video Systems and Witbe Partner to Deliver True End-to-End Video Monitoring for a Flawless Viewer Experience

Companies Unveiled Advanced Latency Testing and Stream Performance Analysis During the American Football Championship Game on Sunday

Agile Content is Now AgileTV

The company positions AgileTV as the commercial brand focused on delivering TVaaS solutions for operators and media. The chosen tagline, “TVaaS Your Way,” encapsulates the commercial offering, emphasizing a service tailored to each client’s needs.