February 10, 2025

Online Video News

Super Bowl/John Stamos Ad Unveiled for Hyperlocal Streaming Service Zeam

Zeam Media, the company powering the industry's most successful live OTT solutions as well as hyperlocal streaming platform Zeam, announced that it is again collaborating with John Stamos on a Super Bowl spot that will air on Fox stations in top markets across the country during the big game. Jack Perry, CEO of Zeam Media, discusses Zeam's hyperlocal approach, its creative and content strategy, and the economic and logistical hurdles of doing local advertising versus national.

H.267: A Codec for (One Possible) Future

H.267 should be finalized between July and October 2028. If history holds, this means H.267 won't see meaningful deployment until 2034-2036, long after I hang up my keyboard. Here's a brief description of what the standard is designed to deliver and my free and totally unsolicited advice to the committees and technology developers that will create it.

Blog

Why Your Desire for Free TV Could Cost You

As more users turn to unauthorized streaming sites to bypass subscription paywalls, cybercriminals are exploiting this demand through deceptive tactics. From malware-laden downloads disguised as media players to fake CAPTCHA verifications that silently execute malicious scripts, these attacks turn unsuspecting viewers into easy targets. This article, written by lead cybersecurity analyst Josh Taylor at Fortra, breaks down how these schemes work, their impact on users and the streaming industry, and steps media companies can take to protect their platforms and viewers from evolving threats.

The CTV Honeymoon Isn’t Over: A Path to Renewed Growth

Connected TV advertising has been the darling of the ad industry in recent years. However, recent forecasts indicate a slowdown in spending growth. By 2028, year-over-year spending growth will move into the single-digit territory. But the honeymoon doesn't have to be over. Nicole Scaglione of PubMatic looks at the current headwinds facing CTV advertising and several key areas where realignment could jumpstart growth again.

How a Correctly Designed DAI System Maximizes Monetization

The streaming market is now fully embracing advertising. The pace of this transition is dramatic as in 2020, only one of the top four SVOD services in the US, Hulu, offered an ad-supported tier. Today, with the exception of Apple, all of them do, even SVOD stalwart Netflix. This shift is a testament to viewers' willingness to watch ads in exchange for lower subscription fees: SVOD providers are responding to market demand. Another key aspect is the explosive growth of Free Ad-Supported Streaming TV (FAST) platforms like Pluto TV, Tubi TV, Samsung TV Plus, and LG Channels.

Industry News

nanoStreamReady Partner Program: A Network for Reliable Real-Time Video Streaming

Introducing nanoStreamReady: A partner program certifying product compatibility for seamless, reliable interactive real-time video streaming.

Cloudinary Unveils AI Vision, its Latest Advancement for Smarter, Safer Image Management

Cloudinary launches AI Vision to bring smarter, safer media management to its intelligent DAM; expands its practical generative AI capabilities with new and enhanced features for even more precise and dynamic image transformations.