April 14, 2025

Online Video News

NAB 2025: AI and the Three Bears

It's surely no surprise that a lot of companies at NAB are talking about including AI or Gen AI in the latest product releases. The challenge is to find companies whose AI implementations are driving the product vs. those that are just window dressing. Invariably, with some the proportion of AI hype to substance is too much, too little, or just right.

NAB 2025: Performance Storytelling in the CTV Era

On April 7 at NAB 2025's Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on "Performance Storytelling in the CTV Era." From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to "monetize CTV premium ads from the moment you turn on your TV."

Blog

Pause to Progress: Sports Innovation Five Years After COVID

The COVID-19 pandemic marked a turning point in how sports are produced, distributed, and experienced. From remote production to virtual competitions and direct-to-consumer (D2C) streaming, many of the solutions quickly put in place during lockdowns have become core components of a new, more interactive and fan-focused era of sports.

Why CTV Is a Bright Spot for Sports Advertising

If the past six months have shown us anything, it's that streaming isn't just a major player in sports—it's rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon retained Thursday Night Football, and the NBA inked an unprecedented 11-year media rights agreement with streaming giants Disney and ESPN+, NBC and Peacock, and Amazon Prime Video, leaving behind its long-standing linear partner TNT. The message is clear: Connected TV (CTV) is no longer just an alternative for sports viewing—it's becoming the primary stage.

Industry News

Harmonic Spotlights Industry-First Playout-to-Delivery Solution at the 2025 NAB Show

Harmonic (NASDAQ: HLIT) today announced industry-first innovations to its comprehensive playout-to-delivery solution, empowering broadcasters and content owners with streamlined media workflows, optimized control and significant cost savings. Harmonic’s p

MTN Group and Synamedia Partner to Develop Pan-African Streaming Platform

MTN and Synamedia are partnering to develop a new pan-African streaming platform tailored for mobile and fixed broadband subscribers