March 31, 2025

Featured Articles

The State of the Video Codec Market 2025

HEVC rode the 4K/HDR wave to success, but AV1, VVC, and LCEVC lack an equivalent killer app. With CDNs racing to the bottom on pricing and new royalty pools threatening to increase costs, codec adoption is no longer just about technical merit—it's about survival. These are the issues I'll explore in this article.

Short Cuts

Tech Challenges of AI-Driven Streaming Content Localization and Captioning

The buzz around AI for subbing and dubbing and localizing streaming content is that it makes it far easier than it's ever been before. But that doesn't mean it's without significant technical challenges-particularly for companies like Interra Systems who develop the enabling tech-as Interra Engineering Manager Sana Asfar explains as she enumerates the key challenges and how to overcome them in this conversation with IntelliVid's Steve Vonder Haar at Streaming Media Connect 2025.

Blog

Addressable TV Is No Longer “Optional” – It’s Table Stakes

Going into 2025, advertiser conversations around addressable TV are different than they have been in past years. Considered an "add-on" by many just a few years ago, addressable TV is now considered a "must-buy" among the majority of advertisers today. Sona Pehlivanian of New York Interconnect writes that this shift represents a new level of maturity in how the advertising industry views addressable and how it is an important milestone in bringing TV advertising in line with shifts in consumer viewing behaviors.

Industry News

WPSD selects Bitcentral’s Central Control to streamline and modernize its broadcast playout operations

Kentucky-based WPSD-TV, part of Paxton Media Group, has selected Bitcentral’s Central Control® playout system to modernize and streamline its master control operations. This deployment positions WPSD as a next-generation regional media hub, enhancing the

Eluvio Announces Content Fabric “Bangkok Release” for Next-Gen Video Distribution and Monetization at NAB 2025

----------- Provides New Real-Time Transport Distribution for Global Low Latency Live Video & Dynamic Generation of SRT and other outputs in addition to D2C Low Latency DASH/HLS with Advanced Viewing Features ----------- New state-of-the-art multi-moda