March 11, 2019

Online Video News

Twitter Creates Video Marketing Tool for Publishing Partners

Called Timing Is Everything, the tool presents a graphical view of when video watching is most active. But don't let that limit posting times, Twitter cautions.

Now in Open Beta, BitMovio Brings Blockchain, Tipping to Video

For something different—extremely different—check out the BitMovio beta, which aims to lure young viewers with genre content and cutting-edge payment models.

57% of Streaming-Only Customers Primarily Motivated by Price

Cord-cutters and cord-nevers are the happiest. BroadbandNow's study finds streaming-only customers have the highest satisfaction levels.

Featured Articles

How an Evolving Pay TV Infrastructure Can Coexist With OTT

The future belongs to blended servcies. Creating an IP transformation that relies on multicast-assisted ABR streaming is a potential key to quality improvements and cost savings.

Limelight Answers 5 Questions About Super Bowl LVIII. Yes, LVIII

8K football is coming, streamed with sub-second latency. Fans will bet on a variety of small outcomes as they watch, such as how long the National Anthem will last. Limelight gazes into its crystal ball to predict what the 2024 Super Bowl will look like.

Good News: AV1 Encoding Times Drop to Near-Reasonable Levels

The first tests of AV1 showed glacial encoding times that seriously detracted from the codec's usability. But since then encoding times have improved enough that AV1 is almost usable—and we've got the charts to prove it.

Short Cuts

Video: 5 Questions to Ask in UX Personalization

contentwise VP, Technical Services Ronato Bonomini discusses OTT personalization strategies in this clip from OTT Leadership Summit at Streaming Media West 2018.

Video: How to Find the Optimal Data Rate for Your Video

Streaming Learning Center's Jan Ozer discusses per-title encoding strategies including constant rate factor (CRF) encoding in this clip from his presentation at Streaming Media West 2018.

Blog

What Defines OTT? Even the Experts Can't Agree on a Meaning

The theme of this year's Streaming Forum was "OTT: Better Than Broadcast?" But before they could debate that topic attendees needed to decide what OTT means.

MWC's Inflated Claims for the Future of 5G Demand a Reality Check

The experts at Mobile World Congress were certain 5G will change the world and weren't shy about making exaggerating claims. But how much is hype and hot air?

Industry News

Parks Associates: 52% of Broadband Households Report Watching Internet Video on a Connected TV

Consumer study addresses content consumption among today's connected consumers