April 02, 2025

Online Video News

Q&A With Aarki CEO Aman Sareen: Programmatic’s iGaming Problem - App Hopping, ROAS, and Retention

Programmatic advertising is one of the most powerful tools in iGaming—but also one of the most challenging. Rising acquisition costs, limited tracking post-IDFA, and intense creative fatigue are just the start. In a space where traditional user acquisition is getting more expensive and less effective, iGaming marketers face a clear programmatic crossroads. Aarki CEO Aman Sareen discusses the ways that Aarki's latest report highlights how the most successful apps are adapting.

Relo Metrics Gets up to Speed with F1 Sponsorship

F1 is experiencing explosive commercial growth and attracting 100+ million weekly viewers. Sponsorship spend across F1 and its teams for the 2025 season is projected to reach more than $2.9 billion. Debuting at the Australian Grand Prix, Relo's Census platform enables brands, teams, and agencies to track sponsorship performance instantly and optimize investments mid-season.

Featured Articles

The State of OTT and CTV Monetization 2025

Conversation about monetization is so nuanced that after a decade of writing on this topic, I am still looking for meaning where there may be little to find. Essentially, what I've come to understand is that ad­vertising is like the stock market: Certain aspects of advertising deals are not transparent now and may never become fully transparent. What is clear, ac­cording to research from Statista, is that 64% of rev­enue growth in the U.S. in OTT is coming from ad­vertising.

Industry News

Harmonic Leads AI and Cloud Innovation with Enhancements to VOS360 SaaS Solutions

Harmonic (NASDAQ: HLIT) today announced that the company’s market-leading VOS®360 SaaS solutions have been further enhanced with new AI advancements to elevate viewer engagement and drive monetization.

Norway’s NRK Achieves Greater Efficiency With Interra Systems’ BATON File-Based QC Solution

The Latest Version Delivers Significant Improvements in User Interface and Performance

LTN to serve Tennis Channel fans with IP video distribution transition

Sports network migrates from satellite to IP channel distribution for new customization and revenue opportunities

FAST Forward: The Ad Revolution Shaping the Future of Streaming

The rise of streaming services has ushered in a new era of ad-free entertainment. But the days of uninterrupted viewing may be coming to an end—at least for some. Ads are increasingly making their way into our favorite shows, echoing the traditional TV ad

AJA Introduces DANTE-12GAM 12G-SDI Audio Embedder/Disembedder Mini-Converter Ahead of NAB 2025

New SDI/Dante audio conversion gateway with dual-channel LC and BNC connector options enables seamless bridging between SDI sources and destinations

AJA to Debut New BRIDGE LIVE 3G-8 at NAB 2025

Next-generation IP video workflow bridge delivers up to eight channels of bi-directional 3G-SDI with superior encoding/decoding/transcoding capabilities

AJA Launches All-New KUMO 6464-12G 12G-SDI Router Ahead of NAB 2025

Grass Valley, CA (March 31, 2025) – AJA Video Systems today debuted the all-new KUMO 6464-12G, a high capacity 12G-SDI router that features 64x 12G-SDI inputs and 64x 12G-SDI outputs for high bandwidth, cost-effective signal routing. Targeted for a range

Synamedia to showcase innovations that transform video services at NAB 2025

Synamedia will showcase innovations that transform launching, scaling and monetizing video services at NAB 2025