Emerge Gaming Limited (ASX: EM1) the developer and operator of online eSports and casual gaming tournament platform and lifestyle hub “ArcadeX”, advises that it has signed a Term Sheet with Viacom Inc (“Viacom”)for the phased international roll out of eSports product “NickX”.
Viacom (NASDAQ: VIAB, VIA), is home to the world’s premiere entertainment brands. Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, their brands connect with diverse, young and young at heart audiences in more than 180 countries.Viacom is one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central.
NickX – Emerge Gaming is pleased to partner with Viacom to build NickX; a kids focussed eSportsinteractive tournament platform showcasing content from the #1 entertainment brand for kids - Viacom’sNickelodeon. NickX will be based on Emerge Gaming’s ArcadeX technology.
NickX will allow Nickelodeon's target market globally to engage in an interactive esports tournament platform that showcases unique games and content. The platform allows for brand affiliation through extended engagement hours and unique product retention.
The platform will be freely accessible through the Nickelodeon web app, Android app and iOS app and available on all devices. Monetisation will be through brand take-up, premium subscriptions, in-app subscriptions and advertising across the platform.
Bert Mondello, Chairman of Emerge Gaming said“We are delighted to partner with Viacom in the delivery of this new kids focussed eSports platform. Viacom represents the absolute best in terms of a portfolio of leading global brands with global reach and represents the first leading brand targeted to partner with Emerge Gaming.
“Emerge Gaming will deliver NickX for Viacom’s Nickelodeon, the leading entertainment brand for kids. Working with Nickelodeon will give Emerge Gaming access to unrivalled content for kids. The strategy is to provide kids with educational content through the NickX gaming platform whilst creating an engaging gaming environment.”
Outlook
Emerge Gaming has achieved a major milestone in partnering with Viacom’s Nickelodeon as its leading first brand partner for the ArcadeX launch.
Emerge Gaming is pleased to work together with Viacom to build NickX; an interactive eSportstournament platform showcasing content from Nickelodeon.
The Company continues to bolster its launch strategy to be more prominent, widespread, and robust. The NickX launch is scheduled for early July 2019. In the interim, the Company will continue to seek agreements with other leading international brands as well as developing its partnership with iCandy to capitalise on cross promotion opportunities across iCandy’s 350 million users..
The Company will work diligently with its brand partner to finalise a long form agreement, the launch date, marketing campaign and roll out of NickX. The Company expects to provide further detail in this regard in the coming weeks as it leads into the launch in July 2019.
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About Emerge Gaming
Emerge Gaming Limited (ASX:EM1) is a leading eSports and Casual gaming tournament company. Emerge Gaming operates the online eSports and casual gaming tournament platform and lifestyle hub “Arcade X”. Via this platform, casual, social and hardcore gamers can play hundreds of gaming titles against each other via their mobile, console or PC.
The platform uses its unique IP, advanced analytics tracking and proprietary algorithms to deliver an optimum tournament gaming experience for users while providing advertisers with the perfect vehicle for delivery of their messaging to a fully engaged audience.
More information: www.emergegaming.com.au and view the Arcade X platform at www.ArcadeX.co
About Viacom Inc
Viacom Inc. (NASDAQ: VIAB, VIA), home to the world’s premiere entertainment brands. Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.Viacom is one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Network, Paramount Pictures and Comedy Central.
More information:www.viacom.com
About Nickelodeon
Nickelodeon, now in its 40thyear, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.