Endemol Beyond USA's Icon Network to Launch Three Original Series on Go90 Mobile First Social Entertainment Platform
New Icon Network Lifestyle Series Include “Be Transformed,” “Culture Chic” and “A-Z Everyday Guide”
Los Angeles(24 Sep 2015)
Endemol Beyond USA, Endemol Shine North America’s Premium Content Network, is set to launch three new original Icon Network lifestyle series on Go90, a social entertainment platform built for the mobile-first generation, it was announced today by Adrian Sexton, Interim President and COO, Endemol Beyond USA.
Go90 will also stream select Endemol Beyond USA programming from its stable of creators including Michelle Phan, Pitbull, Brittany Furlan, Drea de Matteo and more. In addition, Endemol Beyond USA’s upcoming gaming series “Legends of Gaming,” which is set to launch on its new Smasher Network on October 7, will also be streamed by Go90.
“From a programming perspective, working with the Go90 team on its new social entertainment platform has resulted in the creation of three premium Icon Originals,” said Endemol Beyond USA’s Sexton. “We are now six months into our Icon Network launch with Michelle Phan and these original formats will drive new audiences to Go90, build great programming that resonates with our 11 global territories launching Icon and further expand ICON's leadership as a premium lifestyle network."
Jeff Browning, Endemol Beyond USA’s SVP of Sales added, “The Go90 platform takes content viewing to the next level with its unique social sharing features which is a key reason we are so excited to be a part of the original content offering. The Go90 team worked closely with our creative team to develop digital content that would capitalize on all of the social features combined with great Endemol Beyond story telling. We look forward to being a part of Go90's success moving forward.”
Endemol Beyond USA is part of the Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 2 billion monthly YouTube views across its global networks. As a Premium Content Network, Endemol Beyond USA content is currently available across more than 20 platforms including YouTube, Facebook, Roku, DailyMotion, Amazon Fire TV and Vessel.
Together Endemol Beyond and digital pioneer Michelle Phan recently launched Icon, the first worldwide Premium Lifestyle Network. ICON is an online global destination featuring a prolific slate of original programming in beauty, fashion, wellness, DIY, food, human interest stories and travel.
The three Icon Network series licensed by Verizon include “Be Transformed,” “Culture Chic” and “A-Z Everyday Guide.”
“Be Transformed,” which is hosted by Cassey Ho (2.5 million subs on YouTube and over 1 million followers on Instagram) of Blogilates, follows three “transformers” as they work to change their lives: mind, body and soul. “Be Transformed” is set to debut Tuesday Sept. 29 on Go90. Ho, the creator of Pop Pilates, is one of the top health & fitness influencers in the world and author of best-selling book, Hot Body Year Round.
Fashionista Sonya Esman (1.5 Million YouTube subs and 1.1 million followers on Instagram) takes viewers around the world on “Culture Chic,” which will debut in November on go90. “Culture Chic” explores fashion and beauty oddities that make each culture unique, from Tokyo’s Black Diamond Girls to waist training in NYC. And “A-Z Everyday Guide,” which will debut in early 2016, helps viewers navigate their way from college into the pitfalls of post-college life. “Everyday Guide” will offer A-Z tips on how to truly make it on your own with a humorous twist, street smarts and expert advice.
Featuring live events, prime-time TV, best-of-the-web and original series across Comedy, Music, Gaming, Lifestyle, Sports, News, and Entertainment and more, Go90 is the ultimate solution for engaging viewers in a large and fragmented video ecosystem. Go90 bridges the content divide among traditional and digital distributors, established and emerging creators, viewer consumption and conversation – all in one place. Go90 offers social sharing features such as “Cut & Share” to say it with your favorite entertainment, “Crews” to let you chat and share with other fans, “Share out” to connect across Go90, SMS, Facebook, Twitter, email, “Follow” to track favorite show and “Crowdsource” to get recommendations from the community. Go90 will be available for download on compatible iOS and Android-friendly devices, free via ad support.
ABOUT ENDEMOL SHINE NORTH AMERICA
Endemol Shine North America delivers world-class content and compelling storytelling to multiple platforms in the U.S. and across the globe. Endemol Shine North America is part of Endemol Shine Group, the newly launched global content creator, producer and distributor with a diverse portfolio of companies in the U.S. that are behind some of the most prominent hit television formats and series in the world. Its Endemol Shine Latino division oversees all Spanish-language sales and development in both the U.S. and Mexico. And subsidiary production companies include Authentic Entertainment, Original Media, True Entertainment and 51 Minds Entertainment. In addition, Endemol Shine North America has a strategic partnership with Ryan Seacrest Productions.