Entercom Communications Selects RAMP for Online Audio and Video Platform, Integrated with Microsoft SharePoint for Internal Applications
Solution powers access to and monetization of podcasts for leading broadcaster
Boston, MA(17 Sep 2014)
RAMP, the industry’s leading provider of next-generation search and online media experiences, today announced that radio communications company, Entercom Communications Corp. (NYSE: ETM), has selected RAMP’s media content management platform and hosting services to publish and market its enterprise video and audio assets online. Using RAMP’s solution, Entercom’s podcasts are now available to visitors to its many web properties and videos are available to editors nationwide using the company’s internal content management system, SharePoint 2010.
Previously, editors across Entercom’s more than 100 stations were struggling to create online, web experiences for podcast listeners from scratch. This required redundant, custom development work and relevant assets from one station were often invisible to another. With the RAMP solution, Entercom is now bridging consumer and enterprise search experiences with one federated search accessible via the web and via SharePoint. This allows editors and advertisers across Entercom to easily discover content for their sites and make it accessible to their online visitors. Now, a station in Seattle can leverage content from Boston to expand their editorial and promotional reach and that means more web visitors and more digital advertising revenue.
“RAMP offers a full gamut of solutions for audio and video – both for managing audio and video content within our organization and for leveraging our audio and video content to drive traffic to our web properties,” said John Graefe, Chief Information Officer, Entercom Communications Corp. “Internally, the RAMP platform natively integrates with our SharePoint implementation, so we didn’t have to introduce another tool to our editors just for audio and video. RAMP has also supercharged the discoverability, engagement and monetization of our content at WEEI.comand our many other local properties.”
“Entercom is a great example of the potential for enterprises to use audio and video content for turbo-charging their web sites even as they leverage the same technology to increase productivity and enhance communications in their internal operations,” said Tom Wilde, CEO, RAMP. “Thanks to RAMP’s native integration in SharePoint and our unique viewer and listener experience features, Entercom is giving editors access to the media content they need while simultaneously using that content to market to and to monetize their online communities. It’s a win-win for everyone.”
RAMP’s integrated enterprise video solution for SharePoint is available for Microsoft SharePoint 2010, Online/2013 and provides end-to-end content management for all of a company’s multi-media files, from audio to video, text, and image. Learn more at www.ramp.com.
About RAMP
RAMP provides the next-generation of online video and audio experiences for companies across a wide range of industries, from media and entertainment, to financial services, pharmaceutical and healthcare, energy, technology and more. Our end-to-end, cloud-based media content platform delivers a total solution for data-driven viewer experiences with the best ROI of any video platform. Companies benefiting from RAMP’s solutions include Citi, Entercom, Levi’s, EyeforTravel, FOXNews, Golf Channel, Meredith, and many more. Learn more about RAMP at www.ramp.com, and follow us on Twitter at @RAMPINC.
About ENTERCOM
Entercom Communications Corp. (NYSE: ETM), led by President and CEO David Field, is one of the largest radio broadcasting companies in the United States, with a nationwide portfolio of over 100 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed stations, Entercom is home to some of radio's most distinguished brands and compelling personalities. The company also is the radio broadcast partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing solutions for its customers, incorporating the company's audio, digital and experiential assets. Additionally, the company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations.
The company's radio stations have received numerous awards, including multiple Edward R. Murrow Awards for excellence in broadcast journalism, as well as the National Association of Broadcasters (NAB) Marconi Award for excellence in radio broadcasting. In 2012 and 2013, Entercom was named by Information Week as one of the Top 500 Technology Innovators in the United States.