Ericsson puts the TV consumer at center of agenda for NAB show 2016

Presents the ultimate software and managed services portfolio to enable its customers to continually innovate and delight consumers

Las Vegas (31 Mar 2016)

At NAB Show 2016, April 16 – 21, Las Vegas (booth #SU721), Ericsson (NASDAQ:ERIC) will present how it is enabling content owners, broadcasters and TV service providers to reposition themselves for success in the internet era of television. As consumers dictate a new pace of change through their relentless desire to access quality content across all screens at any time, the TV and media industry is experiencing unprecedented disruption and a dramatic shift to TV on consumer terms. Ericsson’s continued investment in its consumer and industry insights research, its broad product portfolio and its global transformation services have enabled the company to meet the challenges of this disruption head-on and create new opportunities for its customers in a competitive marketplace.

Elisabetta Romano, Vice President and Head of TV and Media, Ericsson, comments: “As the entire media value chain undergoes such enormous change, we have a clear mission to act as a catalyst for innovation by offering transformative solutions and services for our customers, enabling them to delight the TV consumer every day. During NAB Show 2016, we will illustrate how we have uniquely invested in and created a combination of insights, portfolio and services to enable our customers to succeed in this new age and respond to the consumer’s directive for seamless, personalized and immersive content experiences.”

“We believe that we hold a unique position in today’s TV industry with our expertise in media, mobility and cloud, and Ericsson has, for almost 25 years, enabled many of the most groundbreaking media industry transitions,” concluded Romano.

At NAB Show 2016 Ericsson will show the industry’s broadest portfolio spanning media enrichment, processing, publishing, delivery and culminating in the most sophisticated media experiences. Ericsson’s portfolio comprises multiple acquisitions and significant organic investments to leverage the latest technologies of virtualization, cloud and software defined workflows to enable customers to create agile innovations, while increasing efficiencies.

Ericsson‘s booth (#SU721) will showcase the following Ericsson capabilities:

• Enabling continually evolving, personalized and immersive media experiences through:
  - The Ericsson MediaFirst TV Platform
  - Ericsson OTT and online video services
  - Ericsson Cloud DVR solution
  - Ericsson end-to-end UltraHD 4K and HDR ecosystem
  - Ericsson Content Discovery services
  - Ericsson Access services
• Delivering seamless video streaming and quality of experience through:
  - Ericsson Media Delivery Network
  - Ericsson LTE Broadcast solution
  - Roadmap to 5G
• Processing video in ultimate quality and efficiency with:
  - Software-defined video processing solutions
• Enriching and publishing content through:
  - Ericsson Sports Graphics (Piero)
  - Ericsson Media Management and Playout services
• Demonstrating technology leadership and industry innovation with:
  - Invitation-only tours of Ericsson’s customer innovation suite
  - Ericsson on-booth speaker expert topics and conference sessions

For more information on Ericsson at NAB Show 2016 see here.

NOTES TO EDITORS

For media kits, backgrounders and high-resolution photos, please visit www.ericsson.com/press

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.