Ericsson sets out ‘TV as a service’ vision at IBC 2016

Ericsson will showcase a series of new TV and media solutions, launches and innovation concepts spanning its software portfolio including next generation playout solutions, augmented reality enriched experiences and immersive sports technologies at IBC 20

Stockholm, Sweden(18 Aug 2016)

Ericsson (NASDAQ:ERIC) will unveil its ‘TV as a Service’ vision at this year’s IBC (Hall 1, D61). Ericsson will showcase how its new solutions, launches and innovation concepts underpin its ‘TV as a Service’ vision which creates opportunity for customers to continually transform television and delight viewers across the continually evolving and complex media landscape. 

For many years Ericsson has identified and addressed industry trends and succeeded in answering the most challenging needs of its pioneering customers. At IBC 2016 the company will continue this fresh thinking approach by making Ultra HD a reality, simplifying the adoption of virtualization and cloud strategies and fulfilling the insatiable appetite of consumers for content on their terms.

Elisabetta Romano, Head of TV & Media Ericsson, comments: “Ericsson’s focus on continuous innovation is enabling our customers to provide consumers with the most cutting-edge seamless, personalized and immersive content experiences. At IBC 2016, Ericsson will introduce its vision for TV as a service and showcase its latest never-before-seen innovations, covering advertisement and analytics, virtual and augmented reality, an immersive sports showcase and the latest developments in video delivery.”

“As the entire media value chain undergoes enormous change, Ericsson’s transformative solutions and services will enable our customers to thrive in this new Internet age of TV,” concludes Romano.

Ericsson will show how its focus on analytics and data science is opening up a wealth of personalization opportunities; how its mobile-first capabilities and leadership in 5G is steering the consumer shift to 360 mobility. The company will also demonstrate adoption of modular and micro service-based software architectures by creating dynamic platforms of software-defined applications for its customers to deploy and scale for any scenario.

On display on the Ericsson booth will be a wide array of solutions and services that include:

·       Media Enrichment to enhance content value

o   Access services including the world’s first latency-free live captioning service

o   Content Discovery services featuring the industry’s richest and deepest datasets

·       Media Processing for high quality immersive consumption

o   MediaFirst Video Processing – virtualization in content exchange, distribution and software defined live UHD encoding to the home.  

• o   End-to-end UHD 4K and HDR ecosystem ready to deploy with live broadcast demos

o   Media Management Services – featuring an interactive overview of Ericsson media management capabilities and updates to the cloud media processing platform

o   Targeted Advertising – forward thinking demonstration showing how Ericsson sees the transformation in TV Advertising, with targeted insertion, personalization, ad replacement and programmatic selling.

·       Media Publishing reliably creating hundreds of TV channels and serving millions of subscribers

• o   MediaFirst Cloud TV Platform, a software-defined, media-optimized platform for the creation, management and delivery of next generation Pay TV

o   Next-generation playout solutions including virtualization elements to power the most demanding brands

·       Media Delivery that seamlessly addresses hybrid and all IP networks

o   MediaFirst Video Delivery – interactive applications demonstrating the impact of media delivery products on resulting video streams

o   Latest from Ericsson Unified Delivery Network – disruptive ubiquitous content delivery ecosystem to aggregate service provider capability on a global scale

o   Leadership in 5G impact on video with next-generation, intelligent video-centric networks capable of delivering UHD videos across multiple devices and locations

Ericsson will present thought leadership on a broad range of industry topics throughout the IBC conference. Full details can be found here.