Esquire Network Rolls Out TV Everywhere as Part of Larger NBCUniversal TVE Initiative
Esquire Network Launches Live Streaming via Esquire TV NOW App for iOS and esquiretv.com/NOW
LOS ANGELES(30 May 2014)
Esquire Network announced today the launch of live streaming of Esquire Network programming on the net’s new mobile app Esquire TV NOW and online at esquiretv.com/NOW. This move to tv everywhere gives the net’s upscale, metropolitan viewers access to its original content anywhere, anytime. Esquire Network’s launch of live streaming on the Esquire TV NOW iOS app and at esquiretv.com/NOW marks an important step in NBCUniversal’s long-term digital strategy to provide both viewers and marketers a user-friendly way to engage with its content.
“We know that Esquire Network’s audience are early adopters who consume entertainment content as one element of their active lifestyle,” said Esquire Network President Adam Stotsky. “It only makes sense for us to make it as easy and convenient as possible for our viewers to access and share our original programs whenever or wherever they want to view them.”
The Esquire TV NOW iOS app, which derives its name from the “Bravo Now” app, can be downloaded at the iTunes store or at esquireTV.com/App. Both platforms let users watch new and acquired programming on their iPhone, iPad, laptop or home computer live as it airs, watch episodes of series currently airing on the network as soon as the day after air, or catch up on past seasons of Esquire Network original shows.
“Esquire TV NOW is the latest brand to expand our tv everywhere offerings across NBCUniversal’s portfolio, giving consumers even more ways to engage with their favorite content across multiple platforms anytime, anywhere,” said Alison Moore, EVP and GM, TV Everywhere.
Tv everywhere is available on an authenticated basis to subscribers of participating MVPDs. Fans can access long-form content through Esquire Network’s digital touchpoints on PCs, mobile devices, tablets and are also able to access through the apps and websites of all participating cable, satellite, and telco services, including AT&T U-verse® TV, Bright House Networks, Cablevision's Optimum TV, Charter, Comcast's Xfinity TV, Cox Communications, DIRECTV, DISH, Mediacom, Suddenlink, Time Warner Cable and Verizon FiOS.
Since its September 2013 debut, Esquire Network has introduced its original content across multiple platforms. In 1Q14, this included a first-ever initiative with Facebook, in which original series LUCKY BASTARDS was premiered in three 20-minute segments in Facebook’s native video player; and the second season premiere of original series KNIFE FIGHT was available via an exclusive 24-hour window on Google+ prior to its premiere on esquiretv.com. This June, viewers can watch the second season premiere of BREW DOGS -- one week prior to its June 25, 2014 linear premiere -- across MVPD partner sites/apps, as well as esquiretv.com and YouTube.
Esquire Network and NBCUniversal partnered with Bottle Rocket Apps, which specializes in building custom, high-end mobile apps, to design Esquire TV NOW for iOS. The Android version of the Esquire TV NOW app is set to launch later this summer with additional features.