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Go Daddy Chooses Sorenson Media's High-Quality Browser-based Encoding Solution to Power Quick Blogcast for Mac Users

World's Leading Domain, Web Site Hosting and SSL Certificate Company Joins a Growing Number of Enterprise Customers Employing Sorenson Media's High-Quality Internet Video Solutions

San Diego, CA(19 Apr 2010)

Sorenson Media today announced that Go Daddy has chosen Sorenson Media video solutions to power its Quick Blogcast Web blogging platform for Mac users. Using Sorenson Squish, Sorenson Media's proprietary browser-based encoding solution, Go Daddy Quick Blogcast customers can quickly and easily create, manage and publish video content, including podcasts and vlogs, for use on blog sites across the Web.

"Go Daddy is dedicated to keeping our services simple for our customers," said Go Daddy vice president, Site Building Service, Wayne Oleksak. "Our partnership with Sorenson Media enables Mac-based bloggers to quickly and easily upload high-quality video content for their blogs."

With Sorenson Squish, all encoding is done directly on the user's desktop, making the video immediately ready for use in a Web environment and without the need for opening a separate application. The resulting smaller compressed file reduces bandwidth requirements and shortens upload time. The company's best-in-class encoding technology ensures the highest-quality video content, while eliminating the need for encoding expertise and expensive, server-side infrastructure. Users can also easily capture and publish video content directly from their Webcam, DV cam or simply drag and drop a video file.

Go Daddy is one of a growing number of enterprise customers that have chosen Sorenson Media's total video solutions to power their Internet video activities. The company has recently announced significant contracts with major universities throughout the world, as well as the John McCain 2010 re-election campaign.

"Our total end-to-end video solutions and APIs are tailor-made for the enterprise market," said Kirk Punches, vice president of business development for Sorenson Media. "Our new partnership with Go Daddy underscores the reality that no one else empowers users with the same combination of quality, flexibility, control, intuitive functionality and cost-effectiveness that we offer."  

About Sorenson Media
Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning solutions that empower businesses and video professionals to easily and affordably publish the highest-quality video to the Internet and other media. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN), Sorenson Media's re-imagined video publishing platform; Sorenson Squeeze, the gold-standard for video encoding applications; Sorenson Squish and SquishNet, which together create an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry's most widely used video codec, which enables mobile devices and other consumer products to playback the largest selection of video on the Internet today. Since its inception in 1995, Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to dramatically improving the online video experience for both content creators and consumers.