Havas Media and DG Form Strategic Partnership for Digital and TV Campaign Optimization
Integrated media and technology solution enables brands to engage with consumers across multiple screens
New York, NY(29 Apr 2013)
Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution for online and TV campaign management. The global partnership brings together Havas Media’s digital and media expertise and DG’s MediaMind and VideoFusion technologies at the core of Havas Media worldwide operations.
This step allows Havas Media to advance its strategy in becoming the leader in cross-media and content marketing globally. Havas Media will integrate its specialized units such as Artemis (the group’s global data management network) with DG’s MediaMind Online products and DG’s VideoFusion TV solutions. The partnership between the two companies will remove obstacles that hinder the convergence of marketing across TV and Online. As both companies focus on client-side optimization, advertisers worldwide will now benefit from a unique value proposition of integrated media and technology across digital and TV.
“As part of our strategic efforts to promote agility between all our teams and disciplines at the core of our organisation, DG is a natural partner for us due to the openness and scale of their MediaMind and VideoFusion platforms as well as their continued commitment to innovation,” said Stephanie Marie, in charge of Digital Operations, Havas Media Global. “DG’s solutions and continued effort to bridge the gap
between Online and TV allow us to present clients with a shared vision that meets consumer demand for more meaningful connections.”
With a recent re-alignment of its business under a simplified structure, Havas Media has placed its digital expertise and content marketing at the core of its operations. Similarly, DG has recently united all of its solutions under the same master brand, creating the largest independent advertising technology platform in the market, managing more than 10% of the world’s media spend.
“As the worlds of TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement and analytics,” said Neil Nguyen, DG’s President and CEO. “DG is uniquely positioned to accelerate the convergence of advertising across an ever increasing number of screens. We welcome the opportunity to provide Havas Media clients a multi-screen solution covering distribution, reporting and analytics for TV and Online.”
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126 countries.
Our mission is to unite brands and people through meaningful connections and drive business success. We service clients through a portfolio of specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Our simplified and integrated structure has allowed us to build one of the most integrated, agile and responsive global teams in the industry.
Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMedia
About DG
DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster, smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management. The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets.