K+ Supercharges OTT Monetization with Broadpeak's Personalized Ad Insertion
Broadpeak’s broadpeak.io SaaS Platform Simplifies Ad Personalization to Boost OTT Revenues for AVOD and Live
---(11 Dec 2024)
Broadpeak’s broadpeak.io SaaS Platform Simplifies Ad Personalization to Boost OTT Revenues for AVOD and Live
CESSON-SEVIGNE, France — Dec. 11, 2024 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced today that VSTV — also known as K+, a leading pay-TV operator based in Vietnam — is using Broadpeak’s server-side ad insertion (SSAI) technology to monetize its live channels and new AVOD service. The personalized ad insertion solution, available through broadpeak.io SaaS platform, empowers VSTV to quickly increase revenues for its OTT services.
“Broadpeak has been a trusted technology partner for years. This longstanding relationship made broadpeak.io the natural choice for delivering personalized advertising experiences,” said Thomas Jayet, CEO at K+. “The broadpeak.io platform enables us to quickly start monetizing our new offering while keeping our viewers engaged with their streaming experience.”
Broadpeak’s platform is used to dynamically insert targeted ads for 10,000 hours of VOD content, including VIU series, for which the operator holds exclusive rights in the Vietnamese market, as well as for 40 live channels featuring popular events like Formula 1 and English Premier League soccer. broadpeak.io platform streamlines targeted ad insertion, allowing VSTV to personalize ad replacements based on viewer behavior and preferences. From an ad-tracking standpoint, the services leverage the BPK SmartLib® SDK for Client-Side Ad Tracking, providing insightful analytics relating to monetization and QoE performance. The broadpeak.io platform is integrated with a SpringServe ad server.
“K+ is pioneering targeted video advertising on the server-side for the Vietnamese streaming market,” said Jacques Le Mancq, CEO at Broadpeak. “We’re proud to have supported K+ over the years, empowering them to stay at the forefront of the industry in Vietnam and deliver captivating viewing experiences to their audience.”
More information about Broadpeak solutions can be found at broadpeak.tv.
More information about K+ can be found at kplus.vn.
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About Broadpeak® (broadpeak.tv)
Broadpeak® designs and manufactures video delivery components for content providers and network service providers deploying IPTV, cable, OTT, and mobile services. Its portfolio of solutions and technologies powers the delivery of movies, television programming, and other video content over managed networks and the internet for viewing on any type of device. The company’s systems and services help operators increase market share and improve subscriber loyalty with superior quality of experience.
Broadpeak supports all of its customers worldwide, from simple installations to large delivery systems reaching capacities of several million of simultaneous streams. The company is headquartered in Cesson-Sevigne, France.
Broadpeak is listed on Euronext Growth Paris (code ISIN: FR001400AJZ7; ticker: ALBPK)
All trademarks appearing herein are the property of their respective owners.
Link to Word Doc: www.202comms.com/Broadpeak/241211-Broadpeak-VSTV.docx
Photo Link: www.202comms.com/Broadpeak/Broadpeak_VSTV_K+logo.png
Photo Caption: Vietnam’s VSTV (K+) newly launched AVOD service is leveraging Broadpeak’s server-side ad insertion solution.