LiveRail Adds Publisher Experts For Increased Focus on Managing Digital Video Advertising
Marc Gaccione and Ward Flock join publisher team, Christine Pereira to lead demand services.
San Francisco, CA(27 Feb 2012)
San Francisco - February 27, 2012 - LiveRail, provider of the world's largest real-time online video ad platform, today announced that it has added three new hires to its team of online video advertising experts, including two who will help build relationships with leading publishers eager to capitalize on video advertising.
Marc Gaccione has joined as Executive Director of Publisher Services. Gaccione, the former SVP of Business Development at Kantar Video, is a 20-year veteran of the media industry and will play a critical role in maintaining and growing LiveRail's relationships with top video publishers.
Ward Flock has also joined the team as Senior Direct, Publisher Development. Flock's previous experience working with digital publishers includes time at Pubmatic, where he most recently served as Senior Director of West Coast Sales, and The Rubicon Project, where he was Director of Publisher Development.
In addition, Christine Pereira has joined LiveRail as Senior Director of Demand Services. Pereira joins LiveRail from Adap.tv, where she served as Director of Network Partnerships. Prior to Adap.tv, Christine worked for Yahoo! as a Director of Sales.
"LiveRail's mission is to be the core technology at the heart of the video advertising ecosystem," said Mark Trefgarne, LiveRail CEO. "We're seeking and adding the industry's best talent to continue delivering best-in-class video advertising solutions across the ecosystem and are excited to be adding these industry leaders to our team."
About LiveRail
LiveRail is the core technology at the heart of the online video advertising ecosystem. LiveRail solutions enable and enhance the monetization of internet-distributed video and handle over 2 billion video ad impressions per month for many of the world's largest media and advertising clients. Founded in 2007, LiveRail's senior team is led by its founders, Mark Trefgarne (CEO) and Andrei Dunca (CTO). LiveRail Inc is headquartered in San Francisco, California, with offices in New York, NY and Cluj-Napoca, Romania. LiveRail is backed by Pond Ventures.