MuxIP and Dooya Media Group Partner to Expand Premium Ad-Supported Streaming
FASTHub by MuxIP to Power Dooya TV’s Global Streaming And Monetization Through Single, Customized Interface
Los Angeles(30 Aug 2022)
MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it has partnered with Dooya Media Group (DMG), an OTT services company offering a network of premium free ad-supported streaming television (FAST) channels, to deliver a single, customized interface for Dooya channels. This integration of MuxIP’s FASTHub solution will help expand distribution and centralize management of Dooya’s premium FAST channels, which can now be created in just a few days.
MuxIP’s FASTHub solution provides an integral software-as-a-service (SaaS) engineering component to DMG’s FAST studio system, which operates Dooya TV’s more than 50 premium channels, such as Fite TV, Baeble Music, Planet Eat, The War Zone, Channel Fight Masterclass, Extreme Sports, and others. The DMG-customized FASTHub will serve as the centralized channel management system for Dooya TV’s extensive and evolving studio of FAST channels.
“The ways in which we deliver content to audiences--as well as media platforms themselves--have changed dramatically over the last few years,” commented John T. Wells, Dooya Media Group CEO. “Ad-supported models, led by FAST, are becoming increasingly prevalent. Dooya’s pipeline of new FAST channels has grown exponentially during 2022, so we’re fortunate that our partnership with MuxIP will help us keep up the pace. MuxIP has among the most efficient and intuitive software in the market, enabling us to bring new channels to market in a matter of days, not weeks or months, which is critical to our success.”
FASTHub will drive global streaming distribution of DMG’s Dooya TV portfolio on all of the major platforms, including Roku Channel, Samsung TV Plus, Tubi, Pluto TV, Redbox, PLEX. The MuxIP technology also will facilitate distribution into emerging FAST platforms, including Local Now, RAD!, Sports.TV, Viva Live TV, Select TV, Zingo, Giniko USA, Glewed, KlowdTV and TeleUp. In addition, FASTHub will manage all channel origination, dynamic ad insertion, monetization, and distribution through one streaming master control interface.
“The FAST business model has exploded over the last two years, and we are now seeing ultra-premium content move into the FAST ecosystem. Our technology is designed to evolve with the industry, while simplifying and streamlining the channel origination, distribution, and monetization of live and on-demand content,” said Thomas Link, CEO of MuxIP. “We are thrilled to be partners with Dooya, given their deep industry relationships amongst leading owners and creators of content, as we are excited to work alongside them to create and distribute new premium FAST channels in this nascent but growing market.”
About Dooya
Dooya Media Group, Inc. (DMG) is a proprietary enterprise OTT video workflow platform and service which offers superior data-driven solutions to create, distribute and monetize Free Access Streaming Television (FAST) Channels. In addition, the company optimizes content for Ad-Supported Video on Demand (AVOD) Streaming and Subscription Video On Demand (SVOD) environments. The company's proprietary technology and process brings efficiencies to onboarding, delivery and search, yielding better reach for advertisers and higher revenue for content owners. DMG partners with 100+ quality content providers and 60+ OTT platform partners, including all the majors--The Roku Channel, Tubi TV, Pluto TV, Redbox, PLEX, Vix and Univision's PrendeTV -- as well as leading AVOD OTT scheduled streaming channel platforms such as XUMO, LG, Local Now and RadTV. http://dooyatv.com/
About MuxIP
MuxIP is a global leader in powering the rapidly growing TV business model centered on Free Ad-Supported Streaming Television (FAST). The company’s patented, cloud-based SaaS technology offers intuitive and powerful tools that allow content owners and media companies to create, monetize and distribute FAST linear channels on the leading distribution platforms. MuxIP’s patented solutions seamlessly automate every facet of ad-supported streaming by simplifying content preparation, channel scheduling, live event streaming and all of the core components of dynamic video advertising while enabling best-in-class monetization and distribution. Connect with MuxIP on LinkedIn, Facebook, Twitter and at MuxIP.com.
# # #
EDITOR’S NOTE: If you would like a color photograph of John T. Wells, CEO of Dooya; Thomas Link, CEO of MuxIP, or screenshots of Dooya channels or MuxIP FASTHub, please contact Chris Pfaff at chris@chrispfafftechmedia.com or +1-201-218-0262