MwareTV takes another major step forward with the appointment of Neale Foster

• Veteran of advanced streaming businesses • Proven track record in sales and partnerships • Joins as chief revenue officer with broad sales and marketing remit

Amsterdam, The Netherlands(29 Oct 2024)

MwareTV, a leading cloud-based multi-tenant platform provider, has appointed Dr Neale Foster as its chief revenue officer. In his new role he will drive advancements in the sales process, partnerships and marketing.

Foster has more than two decades’ experience of leadership in technology businesses, and particularly in streaming. That experience has included taking CEO roles at 24i and Access Europe, where he was providing advanced IT solutions for mobile and network technologies for some of the largest players in connectivity and streaming.

“I have long had MwareTV on my radar,” Foster said. “There are a lot of companies in streaming technology, but MwareTV stands out as a truly cost-effective and comprehensive SaaS provider. The business is already very exciting and I am delighted to join just at the point when it is moving to the next phase. I look forward to help drive forward MwareTV’s continued growth.

“The telco and streaming market is going through major changes,” he said. “MwareTV is perfectly poised to surge forward, especially with key strategic partnerships like the alliance with Akamai. We have the solutions for now and what comes next.”

Sander Kerstens, CEO of MwareTV, said “Neale brings huge and relevant experience, along with imagination and innovation in his vision and insights. He gets what makes MwareTV unique, why our rounded offering is exactly what the market needs at this time of competition and transition.

“He also understands the marketplace, and is extremely well-known in it,” Kerstens continued. “We have to be agile, and Neale’s experience in setting up sales channels and partnerships will be invaluable. This is a great step forward for us.”

Foster, whose PhD is in helicopter digital control systems, is based in London. He joined MwareTV full time in September 2024. For more information on the company and its products and services, see mwaretv.com.