Synamedia to showcase innovations that transform video services at NAB 2025

Synamedia will showcase innovations that transform launching, scaling and monetizing video services at NAB 2025

London and Las Vegas (NAB Booth W2443)(01 Apr 2025)

Leading video software provider Synamedia, will showcase its innovation-driven approach to solving the biggest challenges facing customers today and in the future at the NAB Show, April 5-9, 2025. It will demonstrate how its solutions transform viewing experiences with industry-first cloud and SaaS-based technologies, introduce new streaming business models and monetization opportunities and much more, all while dramatically cutting costs.  

At NAB, Synamedia will preview technology innovations including:  

·         An intuitive and personalized living room experience of the future, centering around the Synamedia Senza platform, that brings together innovations in Generative AI, advanced personalization, second-screen interactivity, contextual AI-created advertising and the connected home.  

·         Breakthrough in video quality assessment with pVMAF, Synamedia’s machine-learning-based metric to optimize video quality while minimizing CDN costs. Now fully integrated into Synamedia’s encoders, as well as x264 and SVT-AV1, pVMAF has been open-sourced to accelerate adoption and empower customers with better, data-driven encoding decisions.  

·         The debut of new AI-enabled content discovery experiences from Synamedia Go including cross-media super aggregation and personalized, AI generated home pages.  

·         Live VQ Probe, a real-time monitoring tool that simplifies live encoder comparisons for an instant view of efficiency and Quality of Experience (QoE) across live streams. It significantly reduces the cost of comparing encoders and fine-tuning rendition ladders, making it easy to quantify CDN savings that result from better compression.  

·         A multi-CDN distribution demonstration with Akamai, showcasing how content steering can serve as a standardized entry point for multi-CDN systems, enabling seamless Common Access Token (CAT) delivery to enhance security and simplify operations. 

·         The debut of Media over QUIC (MOQ) Observability Platform with partner Hydrolix, based on analytics and big-data real-time processing. This platform collects logs across the MOQ distribution pipeline to provide real-time insights into performance, congestion and latency.  It is the latest result of Synamedia’s efforts to improve low-latency and scalability via its contributions to the MoQ working group at IETF. 

·         A multi-screen experience featuring four screens, each powered by Synamedia Senza, controlled via a tablet. Ideal for hospitality settings with multiple displays or mosaiced screens, this demo features live video feeds across four screens and shows how simple it is to add web widgets, such as game stats or weather information, and images to the screen. What was previously an expensive undertaking requiring AV expertise can now be done by anyone.   

·         Quortex Hub, a SaaS marketplace that manages the complexity of live B2B sports event distribution. It allows content owners to publish live event streams with defined pricing and access, while affiliates can subscribe or purchase streams. An extension of Quortex Link, Quortex Hub ensures efficient, secure, and scalable delivery of live sports content using SRT technology, and supports dynamic schedule and affiliate changes while eliminating traditional manual workflows. 

·         A demo of CDN leak detection, using the same infrastructure as Synamedia’s ContentArmor watermarking technology, to help streaming services combat the growing problem of content theft from CDNs.  

“Customers around the world are telling us the same thing: they need to do more faster and at a lower cost without sacrificing quality of experience,” said Paul Segre, CEO, Synamedia. “We are committed to building products and technologies that not only address these needs but also anticipate needs of the future. We know the importance of continuous innovations, and we’re excited to once again bring some of our most prized advancements to Las Vegas.” 

CDN enhancements 

Hot on the heels of its launch, Synamedia will highlight Quortex Switch, a SaaS-based multi-CDN management tool, the first in the industry based on the latest content steering standards. Additionally, the dashboards allow content providers to orchestrate traffic across multiple CDNs for better ROI.  

Synamedia will also demo a new elastic caching feature for its Fluid Edge CDN that allows video service providers to deploy additional caching capability into cloud compute environments. Scaling what is needed, when and where it’s needed, ensures a cost-efficient balance between committed capacity and demand.  

Synamedia Senza – a new model for video services 

Hot off the heels of unveiling Tribal Ready as the first Senza customer, the cloud-powered platform will make its NAB debut. Synamedia will showcase how Senza reduces costs, redefines user engagement and future-proofs streaming services with its ultra-fast low latency, enhanced security and rapid onboarding. 

Elevate viewing experiences and drive audience growth 

Synamedia will show how its flexible, modular OTT video platform, Synamedia Go, enables streaming providers to deploy, manage and enhance compelling viewing experiences across web, mobile and TV. Featuring advanced content discovery capabilities that personalize the user experience and reduce time-to-play, Synamedia Go combines proprietary discovery algorithms with AI-enabled personalization to increase viewer engagement.  

Advance connectivity, disrupt piracy and unlock revenues 

Synamedia will also demonstrate Synamedia Iris, showcasing advances in AI-driven campaign forecasting and execution, developments in tailored regional advertising, and Iris’s groundbreaking linear programmatic CTV integration into broadcast channels. In addition, with ContentArmor, Synamedia will show how forensic watermarking can identify content leaks and disrupt piracy, and a demo of Synamedia Gravity's next-generation, vendor agnostic device and service orchestration for broadband service providers.  

B2B distribution and D2C streaming 

The U.S. Federal Communications Commission (FCC) recently announced it is exploring new use cases for the upper C-band spectrum, as the shift to IP- and CDN-based content distribution accelerates. At NAB, Synamedia is unveiling powerful new enhancements to its SaaS-based Quortex PowerVu to drive the monetization and enrichment of B2B distribution. These enhancements include ABR-native distribution with advanced manifest manipulation for seamless channel origination, ad insertion, blackouts and low-latency delivery to remove complex affiliate processing in the transition to terrestrial distribution. Customers like Hearst Networks are embracing Quortex PowerVu as a fully managed service, cutting costs while increasing distribution reliability.  

Complementing the satellite and terrestrial cloud-to-ground models, new MEG and MEG.mini advancements simplify operations, reduce cost and elevate content delivery quality. Additionally, Synamedia is enhancing localization capabilities with the integration of live edge HTML5 graphics insertion and regionalized ads into the MEG, reducing affiliate complexities. 

New features to Synamedia’s SaaS-based Quortex Play include social streaming and interactive overlays to increase audience engagement, alongside dynamic ad insertion and rights-based content management to maximize increase revenues. The result is a smarter, more flexible way to distribute live sports, a major need for streamers who are projected to spend nearly $12 billion on sports rights this year. Quortex Link and Quortex Play are available on AWS Marketplace.