Rovi Creates a New Standard for Television Ad Measurement
Rovi Analytics -- New Reporting Tool Quantifies Advertising Effectiveness and ROI Across TV Platforms Including Set-Top Boxes and Connected TV Devices
SANTA CLARA, Calif.(07 Jun 2012)
Rovi Corporation
(Nasdaq:ROVI) today launched Rovi Analytics, a new reporting tool that
provides extensive metrics to enable agencies and brands to
comprehensively measure TV advertising buys. Providing critical
measurements including uniques, impressions, and time spent, Rovi
Analytics is designed to drive greater accountability for advanced TV
advertising campaign performance.
Rovi Analytics extends robust measurement capabilities from service
provider set-top boxes as well as connected television and video
devices, providing extensive campaign performance reports for agencies
and advertisers that buy inventory on the Rovi Advertising Network. The
advanced reporting capabilities can combine census-level measurement
with key metrics such as uniques, impressions, clicks, time spent,
video views and user actions within micro-sites, to provide a
comprehensive view of campaign results across the multiple digital
platforms Rovi serves. These key performance metrics, which can be
filtered by a range of criteria including daypart and geography, will
enable advertisers to clearly measure the effectiveness of advanced TV
ad units.
"Connected TV devices are not only transforming the entertainment
landscape, they are also set to fundamentally reshape existing TV
advertising models," said Jeff Siegel, senior vice president, Worldwide
Advertising, Rovi Corporation. "The Rovi Advertising Network was one of
the first platforms to enable companies to develop and test campaigns
on new Internet-enabled platforms. Since initial launch, we've
conducted extensive research to help advertisers sharpen campaigns,
increased our Network scale by forming new relationships with service
providers and device manufacturers, and added a range of pioneering ad
functionality. Now, with the addition of comprehensive reporting tools,
Rovi offers the end-to-end toolset agencies and brands need to deliver
high-impact TV ad campaigns with measurable results."
The Rovi Advertising Network targets advertisers, agencies and brand
marketers, and provides highly scalable, measurable, and interactive TV
advertising options that are tightly integrated into consumers'
entertainment search and discovery experience. Used by leading brands
including BT, Carnival, Channel 4, Ladbrokes, Red Bull TV, and
Twentieth Century Fox, the Rovi Advertising Network enables marketers
to reach millions of TV viewers at a point of high receptivity. In
addition to supporting a broad range of set-top boxes, the Rovi Ad
Network has secured placement on connected TVs and Blu-ray(R) Disc
players including new and in-market models from Panasonic, Samsung,
Sony, and Toshiba.
About Rovi Corporation
Rovi Corporation is focused on revolutionizing the digital
entertainment landscape by delivering solutions that enable consumers
to intuitively connect to new entertainment from many sources and
locations. The company also provides extensive entertainment discovery
solutions for television, movies, music and photos to its customers in
the consumer electronics, cable and satellite, entertainment and online
distribution markets. These solutions, complemented by industry leading
entertainment data, create the connections between people and
technology, and enable them to discover and manage entertainment in an
enjoyable form.
Rovi holds over 5,100 issued or pending patents worldwide and is
headquartered in Santa Clara, California, with numerous offices across
the United States and around the world including Japan, China,
Luxembourg, and the United Kingdom. More information about Rovi can be
found at http://www.rovicorp.com/.