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Rovi and LG Expand Relationship With New Multi-Year Worldwide DivX Licensing Agreement
LG First to License DivX Plus Streaming for Mobile Devices
BARCELONA, Spain(26 Feb 2013)
Mobile World Congress 2013 -- Rovi Corporation (Nasdaq:ROVI), driving digital
entertainment innovation, today announced that Rovi and LG Electronics
have agreed to renew a multi-year worldwide DivX license. In addition
to renewing LG's long-standing support for DivX(R) video playback in LG
consumer electronics devices, the agreement also includes the licensing
of DivX Plus Streaming(R) for LG mobile devices. The inclusion of
Rovi's adaptive streaming format will enable LG to deploy mobile
devices compatible with a range of video services from retailers,
operators, and content owners, and that deliver an enhanced streaming
experience to consumers.
DivX Plus Streaming brings features more commonly associated with
Blu-ray Discs to the over-the-top entertainment experience. This
adaptive streaming solution dynamically adjusts streams to help deliver
maximum visual quality up to full 1080p HD based on available
bandwidth, while offering an advanced feature set with support for
subtitles, chaptering, multiple language tracks, and trick-play
functions such as smooth fast forward and rewind.
"Our collaboration with LG results in products with the ability to
provide optimized video playback across a variety of screens," said
Simon Adams, SVP, Sales and Marketing, Consumer Electronics, Rovi
Corporation. "In addition to extending our technology relationship with
LG, this agreement adds to the incredible support we are receiving from
the industry for DivX Plus Streaming."
DivX Plus Streaming has been approved by studios and adopted by
companies helping fuel over-the-top entertainment distribution. The
advanced adaptive streaming format has gained the support of the IC
vendors including Broadcom, MediaTek, and MStar, and has been selected
to power video delivery for Dixons KNOWHOW Movies and a new service
from Mei-Ah and China Mobile that provides 4G LTE and 3G service
subscribers instant access live TV broadcasts and catch-up
video-on-demand ("VOD") content. The DivX DRM (digital rights
management) solution, as used with DivX Plus Streaming, was also
recently approved by the DECE (Digital Entertainment Content Ecosystem
consortium). The result means that UltraViolet retailers may use DivX
Plus Streaming to enable their over-the-top services.
Through the new agreement, LG can continue to implement DivX Plus(R)
HD, the premium level of certification available. Whether content is on
optical disc, USB drive, or streamed wirelessly between devices over a
home network using DLNA, devices certified for the DivX Plus HD profile
can easily play back personal and protected Hollywood entertainment in
DivX (.avi) and DivX Plus HD (.mkv) formats. Rovi's DivX Plus Streaming
solution builds upon these core DivX video technologies and
capabilities in order to bring the same broad device interoperability
and playback quality to streaming entertainment.
Attendees at Mobile World Congress visitors will see DivX Certified
mobile devices throughout the show floor, and can visit Rovi's stand
(Hall 7, Stand 182) to view live demonstrations of DivX Plus Streaming
including a next-generation version that will enable premium content
delivery to mobile devices using the new video compression standard,
High Efficiency Video Coding (HEVC) or H.265. Mobile World Congress
takes place in Barcelona, Spain, February 25-28.
About Rovi Corporation
Rovi powers the discovery, delivery, display and monetization of
digital entertainment. With innovative technology solutions for
consumer electronics manufacturers, service providers, content
producers, advertisers, retailers and websites, Rovi connects people
and the entertainment they love. The company holds over 5,000 issued or
pending patents worldwide and is headquartered in Santa Clara,
California. More information about Rovi can be found at rovicorp.com.