Sky Link TV Launches New Streaming Platform with Bitcentral’s ViewNexa®
Award-winning ViewNexa empowers Sky Link TV to elevate streaming experiences for Chinese American viewers.
Newport Beach, California(11 Feb 2025)
Bitcentral, a leading pioneer in digital media workflows for broadcast and streaming video, today announced that Sky Link TV, the premier 24/7 Chinese satellite TV network in the United States, has adopted its award-winning ViewNexa streaming platform. This partnership elevates Sky Link’s capabilities with a modern digital platform that combines flexibility, scalability, and robust monetization features, amplifying the value of Sky Link TV ’s content by more efficiently reaching audiences and growing revenue.
With a US viewership of over 4.7 million Chinese Americans, Sky Link TV strategically invested in building digital capabilities to expand its reach. Known for delivering news, dramas, sports, and entertainment from China, Hong Kong, and Taiwan, Sky Link TV historically engaged viewers through YouTube and Facebook. By transitioning to ViewNexa, Sky Link TV’s app Fresh Drama stepped up its capacity to deliver premium content to Chinese American audiences across leading platforms like iOS Android, Roku, mobile, web, and soon tvOS and FireTV.
ViewNexa gives Sky Link TV’s the power to flexibly manage 1,000s of assets, and seamlessly distribute content across CTVs, mobile devices, and the Web. The platform’s scalability allows Sky Link TV to deliver a previously unattainable “lean-back” digital viewing experience, and by using ViewNexa’s advanced tools to manage content ingestion, distribution, and monetization, Sky Link TV can reach bigger audiences and grow revenue more efficiently than ever before.
“ViewNexa is integral to driving Sky Link TV into a new and exciting digital era pivotal to our vision for long-term audience and revenue growth,” said Terry Cheng, CEO of Sky Link TV. “As a 24/7 station, we are committed to providing exceptional content from China, Hong Kong, Taiwan, and the US. ViewNexa will help us transform how we deliver our programming. Its flexibility and robust feature sets allow us to connect with audiences wherever they are and ensure that our platform evolves alongside their needs.”
“We welcome Sky Link TV’s decision to partner with us - highlighting ViewNexa’s unique and trusted value proposition,” said Sam Kamel, CEO of Bitcentral. “Our powerful platform provides the flexibility, scalability, and innovative capabilities required to ensure that partners like Sky Link TV can delight their audiences, efficiently deliver outstanding content, and drive long-term revenue growth. With ViewNexa, Sky Link TV is better positioned to navigate the complexities of digital video distribution while growing revenue to their fullest potential.”
As Sky Link TV expands its digital footprint, the ViewNexa platform provides a path to sustainable growth, enabling the network to meet rising expectations for on-demand and live streaming content. With its ever-evolving content library and support for emerging devices, Sky Link TV is poised to solidify its position as a leader for Chinese news and entertainment in the United States.
About ViewNexa™
ViewNexa™ provides a unified workflow that simplifies video management, streaming, the consumer application experience, and distribution for media companies and content owners. It empowers media companies and content owners to diversify their offerings to reach, engage, and monetize new audiences via a single, trusted partner. It improves time to market, increases audience reach and monetization options, and lowers engineering integration and content hosting costs — which all lead to increased ROI.
ViewNexa operates in the dedicated streaming media group within Bitcentral, that has the dynamism and agility of a start-up, while being grounded in Bitcentral’s rich history and depth of experience in media workflows, which is built upon 20+ years’ experience serving leading media companies in the industry.
Learn more at: www.viewnexa.com
ABOUT SKY LINK TV
Sky Link TV is a U.S Chinese partnership with Jetsen Huashi Wangju Media in three areas, TV, digital, and content focused on entertainment and news. Sky Link TV is on LA, SF, NYC and nationally.
Media Contacts:
Platform Communications
Nana Rodaki/ Reece Hainesborough
bitcentral@platformcomms.com
+44 (0)7961730835