Sorenson Media Opens London Office in Response to Strong Global Demand; Digital Media Veteran Mark Lawson to Head
- Lawson to Lead Sorenson Media’s First European Office
- Company’s Innovative Encoding Solutions in High Demand from International Clientele, with London as Top City Worldwide; Europe Generating 30 percent of Company’s Online Revenue
SAN DIEGO and LONDON(26 Apr 2011)
Sorenson Media today announced that Mark Lawson will be joining the company’s sales team, heading sales efforts in Europe from the new office in London, UK. With offices in San Diego, Salt Lake City and Los Angeles, the company’s London base marks the first Sorenson Media office in Europe, establishing an even greater sales presence for the digital media solutions company in the UK and countries across Europe.
As consumer demand expands globally, Europe has become a thriving market for Sorenson Media’s high quality video encoding and publishing solutions. Despite not having local presence until now, the city of London beats New York City as the company’s No. 1 online revenue generator worldwide, and Europe as a whole generates 30 percent of Sorenson Media’s online revenue.
“Sorenson Media has long considered the benefits of establishing a European presence, especially considering our large international customer base. Opening a London office with Mark at the head was an ideal way to meet the needs of our important European-based customers,” said Peter Csathy, CEO of Sorenson Media. “Mark is an accomplished veteran with notable successes in the digital media, consumer electronics, video and software markets, making him an invaluable asset to our company.”
Lawson has significant global experience in management, sales and leadership, ranging from generating revenue for start-ups to securing contracts for successful, established organizations. Prior to accepting his post at Sorenson Media, Lawson worked with DVBLogic as vice president of sales, driving platform wins in the IPTV space. Before DVBLogic, Lawson headed content and studio relations for Phillips, securing site-licensing contracts with Warner Bros, Sony Pictures, Sony BMG and Universal Music Group and helping to launch digital content watermarking company Civolution (spun out of Philips in 2008). Lawson has also been a successful sales leader with DivX, HomeMedia Networks, Nortel and others.
“Sorenson Media is at the forefront of developing solutions for the future of online video,” Lawson said. “The company understands its market and is constantly creating and improving products to meet consumer demands. I’m excited to join this industry leader with such outstanding leadership and a reputation for being highly innovative, hard working and team oriented.”
Sorenson Media’s London office joins international sales presence in Japan and Korea, which currently service customers in the Asian markets. For more information or to contact a member of the international sales team, please email the following:
London Office - London@sorensonmedia.com
Japan Office - Japan@sorensonmedia.com
Korea Office - Korea@sorensonmedia.com
About Sorenson Media
Sorenson Media (www.sorensonmedia.com) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.