StreamRoll Ready to Push Connected TV Advertising to the Next Level
New multi-screen advertising platform offers targeted placement on connected TVs, mobile devices and desktops.
Venice Beach, CA(08 Oct 2013)
According to the Interactive Advertising Bureau, in the United States alone, Internet advertising revenues reached $36.6 billion in 2012. Market research provider GfK, recently found that 51% of US consumers watch video online on a weekly basis and another report recently found banner ads on connected TVs work very well for things like brand and message recall. Yet, Internet advertising is a complex, fragmented endeavor which prevents many advertisers from seeing maximum results.
StreamRoll Media aims to eliminate the fragmentation and complexity with a fully-integrated digital advertising platform that allows advertisers to not only target mobile devices and desktops but also the burgeoning connected TV audience.
“We are helping brands and agencies bridge the gap in the shift of media spending from traditional TV to the new connected TV market,” said Ken G. Brook of StreamRoll Media, “Additionally, we will also be providing custom Connected TV brand development and strategy for companies looking to enter into the space.”
As a leading platform for connected TV advertising, StreamRoll Media offers real-time bidding, reporting, and billing and has already secured a massive pool of premium ad placements, allowing for highly targeted and effective digital ad campaigns. Through partnerships with leading data providers and electronics manufacturers, StreamRoll Media is able to offer unprecedented cross-screen capabilities and highly advanced targeting solutions to help leverage the power of connected TVs.
“The major hurdles to digital video advertising effectiveness are inability to recognize the audience, and a lack of efficiency,” said Brook, “we eliminate those hurdles by combining amazing targeting capabilities with real-time reporting and buying. That means you pay for the true value of each impression and will always know how your campaigns are performing, who they are reaching, and where they are being displayed.”
StreamRoll Media offers a wide range of digital advertising formats including standard text and image banners, rich media ads, interstitial, and video placements, as well as 3D video advertising on the top connected TV platforms. Campaigns feature exclusive and premium inventory placements thanks to StreamRoll Media's strategic partnerships with industry-leading, private exchanges.
StreamRoll Media is ready to begin working with innovative brands, new content owners, publishers and developers to monetize their content, along with forward-thinking brands and agencies looking to increase their return on digital advertising through real-time optimized connected TV advertising campaigns.
About StreamRoll Media LLC
StreamRoll Media was conceived in order to help resolve the challenges advertisers face when trying to successfully reach their target audience in today’s fragmented digital space. It’s critical that marketers first understand their consumers’ multiscreen behavior and then take a holistic view of their content strategy. StreamRoll delivers tailored advertising solutions and cross-screen consumer engagements using the latest tools and technologies giving marketers a powerful advantage.