Unicorn Media Offers Real-Time Video Analytics Tools as a Stand-Alone Service

Ground-Breaking UMedia Analytics Now Available for Any Platform

Tempe, Arizona(19 May 2010)

Unicorn Media, Inc. has announced that its best-in-class, real-time cloud analytics tools are available as a stand-alone service, now giving any content owner the ability to gain valuable insight into the performance of their online media assets and drive profitability for their businesses. 

With video content being accessed today across a wide range of devices, content publishers are increasingly searching for a comprehensive view into video performance and profitability across multiple delivery environments. Unicorn's new integration options give publishers the ability to take advantage of UMedia Analytics™ technology in three different ways; as a stand-alone service via REST API, as part of the company's comprehensive Media-as-a-Service™ solution, or as a browser plug-in for an alternate means of tying into an existing architecture. This flexible approach allows Unicorn to gather analytics from any IP-enabled platform or runtime environment including mobile operating systems, set top boxes, and browser plug-ins like Silverlight, Flash and HTML5. 

UMedia Analytics provide real-time actionable information, giving clients the ability to truly understand their audience and make decisions that affect their bottom line. The technology offers unlimited custom search options, multiple graph and data views, granular results down to the user level and the ability to make changes on-the-fly to each piece of content based on those search results, regardless of format or platform. Built from the ground up for maximum scalability, Unicorn's patent-pending technology captures information through a robust beaconing system that communicates with globally distributed collection centers regardless of player type. The sophistication of the system allows content owners to make custom adhoc queries and data mine information that was previously unavailable - generating results within seconds - and opening the door for intelligent business decisions to drive maximum profitability. 

While Unicorn's analytics are a powerful add-on to any existing system, clients may also choose the company's Media-as-a-Service™ solution. This suite-of-services includes video management tools such as transcoding, content management and syndication, that make the distribution of content to any IP-enabled device less time consuming and less expensive. 

"One of the barriers to content monetization and optimization is not the availability of analytic data; it's the application of that data in real time," said Colin Dixon, Senior Partner, The Diffusion Group. "Tools such as Unicorn Media's real-time analytics allow content providers to know instantly what's working and what's not - taking the guess-work out of content delivery." 

"Unicorn has developed game-changing analytics technology that directly affects the bottom line. Never before have content owners had the ability to create search criteria on-the-fly, drill down on a specific piece of content, then use that information to change ad content or set new business rules across multiple platforms. Using our industry first analytics tools, our customers can truly understand their audience and media performance - all in real-time," says Bill Rinehart, CEO,Unicorn Media. 

About Unicorn Media, Inc.
Unicorn Media, Inc. has developed groundbreaking video workflow solutions that change the way content owners deliver their media assets online. With a focus on publisher profitability, Unicorn lowers the costs of video management and improves revenue generation capabilities through actionable real-time information. The flexible Media-as-a-Service architecture enables Unicorn Media customers to choose the services that best suit their needs through its comprehensive video platform or by augmenting their existing system with individual components. With real-time cloud analytics for understanding audiences and dynamic media synchronization for delivering content to any online destination or Internet-connected device, Unicorn Media has revolutionized the process for running a profitable online media property. Founded by Limelight Networks founding CEO, Bill Rinehart, and headquartered in Tempe, AZ, privately held Unicorn Media, Inc. has offices in Los Angeles, San Francisco, Chicago and London. For additional information, please visit: http://www.unicornmedia.com