Vdopia and BlueKai Enter Into Global Agreement For Advanced Mobile Video Targeting
The addition of BlueKai's 3rd-party data provides additional targeting parameters
San Francisco, CA(21 May 2014)
Vdopia, the global leader in mobile video advertising, today announced it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.
BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertiser's access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.
Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai's 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.
"Vdopia has always had the industry's most comprehensive set of video creative units for mobile. The addition of BlueKai data sets will vault us into a global leadership position in targeting effectiveness," says Saurabh Bhatia, co-founder, Chief Business Officer, Vdopia Inc. "No other company offers the worldwide audience reach for mobile video advertising that we provide for our customers.'
"In 2013, advertisers increased spending on mobile video advertising by 167 percent," says Jeff Frantz, Vice President of mobile at BlueKai, "and will increase spending by 81 percent this year. With such a large investment in mobile video, advertisers must deploy the most advanced campaign targeting tools to maximize their ROI. With Vdopia and BlueKai together, they will get just that."
BlueKai (http://bluekai.com) is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai's customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai's "data unchained" methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel. BlueKai has been delivering big data-driven marketing solutions since 2008 to more Fortune 500 brands than any other data platform. BlueKai is a wholly-owned subsidiary of Oracle and the Oracle Marketing Cloud.
Vdopia (http://www.vdopia.com/mobile/) is the global leader in mobile video advertising delivering the best mobile video ad experience for consumers and advertisers across all smartphone and tablet devices. They are the first company to offer the .VDO mobile video format, a proprietary technology which enables delivery of mobile video to more people in more places than any other mobile advertising company in the world. Vdopia's clients include Coca-Cola, Walt Disney, McDonald's, Intel, Microsoft, Ford and hundreds of other leading global brands.
Vdopia also delivers the best publisher solutions, offering easy and efficient integrations to monetize inventory. Its premium mobile video ad units provide the best monetization scheme for both mobile web and app.
Vdopia Inc. is a privately held, venture-backed company headquartered in Silicon Valley with offices in Fremont, CA, New York, Los Angeles, Chicago, London, India and Singapore.