VidCon Taps The Dodo for First Ever Co-Branded Programming Section: “The Dodo Pet Zone”
Pet-Focused Programming Section “The Dodo Pet Zone,” Brings Together World’s Most Famous Animals at VidCon US
NEW YORK(11 Apr 2019)
VidCon, the world’s largest celebration of online video and creators, and The Dodo, the #1 most viewed animal brand on digital (2.3B monthly video views) [Source: Tubular, March 2019], have teamed up to bring the first ever co-branded programming section, “The Dodo Pet Zone” to VidCon US on Saturday, July 13, 2019. As part of the Community Track, where fans can connect with their favorite online video creators across panels, parties, concerts and meet & greets, The Dodo will program six sessions featuring the Internet’s most beloved pets and pet parents including Nala Cat, Walter Geoffrey the Frenchie, and Norbert the dog. Fans will also be able to interact with the social media superstar animals during meet and greets.
“Pets and animals are such important parts of our lives and have been a key component of Internet culture since it began. As we look to celebrate 10 years of VidCon, we wanted to create a programming section dedicated to one of online video’s top categories and expand our featured creator pool to include fur, claws, fins, and flippers,” said Jim Louderback, general manager of VidCon. “We’re excited to work with digital’s top animal brand, The Dodo, to celebrate these online video stars and help our audience learn how to turn their own pets into online sensations as well.”
“Animals have long held starring roles in many of the Internet’s viral videos over the last decade. As the most engaged with media company in the world, The Dodo has built our brand by placing animals front and center while highlighting the unique bonds between them and their human parents,” said The Dodo’s President, YuJung Kim. “We’re so excited to create ‘The Dodo Pet Zone’ at Vidcon US to spotlight some of the Internet’s most loved animals and the humans behind the accounts.”
Programming will include informative discussions on the tips and tricks to begin your pet’s journey to social stardom with advice from parents of famous fur babies, how pets with a purpose are impacting the world and leveraging their social influence for good, a panel featuring the stars of The Dodo’s massively popular “Pittie Nation” series (1.1B video views), and more.
Programming lineup includes:
Do you think your pet has what it takes to be a social influencer? Join these pet parents and their famous fur babies as they discuss the ins and outs of being on top of the social media landscape. They’ll hook you up with tips and tricks to begin your pet’s journey to…SOCIAL STARDOM.
Not all of internet-famous pets are of the canine or feline variety. Meet influential pets who are not only adorable, but super unexpected and unique. Listen as their owners discuss how and why this unconventional category is growing in popularity and gaining giant, passionate followings overnight.
Behind many great creators is a cute pet – at least when it comes to everyone on this panel. Join these influencers as they introduce their pets, tell us why they’re obsessed with them, and discuss when and why their pets have figured into their content strategy for their own channels – or become stars in their own right.
If you don’t love Pit Bulls, you must not know any. These are the smiliest, goofiest, biggest-hearted, most resilient dogs in the world. This session features the fan favorite Pit Bulls from The Dodo’s hit series “Pittie Nation” to discuss all things pittie – including why so many misconceptions exist about them.
More and more famous pets and their owners are turning their celebrity into a force for good, whether it’s by facilitating adoptions, giving back to their local community, or just being an ambassador for a good cause. Join some of the top pets with a purpose as their owners share how they selected their passion projects, the changes they’ve been able to drive, and how you can get involved too.
VidCon US will celebrate its 10th anniversary convention July 10-13, 2019 at the Anaheim Convention Center. To learn more and purchase tickets, visit VidCon.com.
About VidCon
VidCon US, VidCon AU and VidCon LDN are the world’s largest events for fans, creators, executives and brands who are passionate about online video and building diverse communities. Across the three events, VidCon will host more than 100,000 attendees, in aggregate, via a variety of live on-stage performances, panels, fireside chats, interactive experiences, fan and creator meet & greets, brand activations and more. VidCon's flagship show, VidCon US, will celebrate its 10th Anniversary in 2019. VidCon was founded by veteran YouTube creator Hank Green and was acquired by Viacom in 2018.
About The Dodo
The Dodo is the #1 digital media brand for animal people. We’re committed to creating fun, entertaining, emotional, animal-related content — everything from cute, shareable videos to heartwarming rescue stories and meaningful advocacy pieces. Our audience is everyone who loves animals, from people who are obsessed with their pets all the way to people dedicating their lives to making the world a better place for animals. The Dodo is the #1 most engaged with media brand on mobile. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media -- a global top 10 publisher.