Video Player Targeting Capabilities Enhance YuMe's Scalable Video Ad Management Software YuMe for Publishers
New Capabilities for YuMe's YFP Pro Platform Bring Advanced Inventory Segmentation and Reporting
REDWOOD CITY, CAlif.(08 Apr 2013)
YuMe, a leading independent provider of digital video brand advertising solutions, is now offering player targeting and reporting capabilities on its publisher platform across all screens. This update brings elements of the YuMe Placement Quality Index (PQI) algorithm to publishers for the first time, enabling them to better segment their own inventory based on the features of their video players and tune their offerings to advertiser needs.
Since 2011 YuMe has utilized factors such as player size to identify the most valuable and best matched impressions for advertiser campaigns. YuMe has now extended this Connected Audience Network targeting capability to existing and prospective publishers using YFP Pro. By matching player size, player location, and player visibility against direct sold campaigns, publishers can now better pair their offerings with advertiser needs based on individual publisher goals.
Advanced reporting capabilities on the same attributes help publishers better understand their inventory and the options they can make available as part of their direct sold and remnant monetization strategies. This is why YuMe has now enhanced its publisher platform with an expanded set of player targeting and reporting capabilities, based on three parameters:
- Size: offers a quick and simple way to separate out classes of inventory to yield higher net revenue.
- Visibility: guarantees that the player is in the active view to maximize advertiser satisfaction.
- Location: enables ability to command higher CPMs based off of a more targeted page location.
"YuMe is committed to continually raising the bar in ad serving and driving success for our publisher partners," said Simon Hayhurst, SVP Product at YuMe "By bringing our expertise and insights from running the Connected Audience Network to our publishers we're increasing their differentiation in a crowded marketplace, enabling them to better serve their advertisers with direct sold campaigns."
YuMe has seen PQI-optimized video advertising campaigns realize an average 15 percent lift in video completion rates and an average 30 percent lift in interaction rates versus YuMe category benchmarks. We anticipate YFP Pro publishers will see the same high metrics and brand lift for their advertisers with the new player targeting capabilities.
Slacker, the most complete digital music service, leverages the YFP Pro platform for both ad monetization and ad serving. "Slacker features a diverse, highly dynamic ad inventory, and we're constantly exploring innovative ways to refine and customize every campaign," said Elgin Kim, Head of Mobile Advertising at Slacker. "The new targeting capabilities in YFP are one of the tools that help Slacker better serve our advertisers in our direct sales efforts."
YuMe for Publishers is the most comprehensive platform for publishers to manage and monetize their inventory across screens. For more information on player targeting and YFP, visit yume.com/YFP or contact publishers@yume.com
About YuMe
YuMe is a leading independent provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of Internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe's technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today's highly-fragmented market. YuMe is a privately held company headquartered in Redwood City, CA with European headquarters in London and eight additional offices worldwide. The company is backed by Accel Partners, BV Capital, DAG Ventures, Intel Capital, Khosla Ventures, Menlo Ventures, Samsung Ventures, Translink Capital and WestSummit Capital. For more information, visit www.YuMe.com/pr, follow @YuMeUK and like YuMe on Facebook.