Over-the-Top (OTT) Trends 2021
Sponsored By: Tulix
OTT is the new TV, but technical and business challenges remain. Over-the-Top (OTT) Trends 2021 is a survey-based research report that digs deep into how content publishers are reaching audiences, the technologies their using to do it, and the monetization strategies they're using to generate revenue. The report answers these questions and more:
- What kind of audience and revenue growth rates are publishers expecting in the next 12 months?
- What's the sweet spot for OTT video delivery bandwidth, bitrates, and frame rates?
- What are the most important business drivers for launching new OTT services?
- What metrics are publishers using to measure their success?
- How important is live-linear vs. VOD?