According to a July 2023 Hub Entertainment Research report, 35% of consumers surveyed say the maximum amount of services they would use would be seven—and most haven’t maxed out yet.

The initial monetization formula media companies chose when they started their streaming services was either advertising-supported or subscription-based. This previous either/or choice has morphed into ad-supported subscriptions and FAST (free ad-supported streaming TV). Today’s streaming business models count on data to build better monetization.