9:00 AM
Keynote
Length: 1 Hour
Speaker(s):
Christopher Fetner, Global Director, Media Engineering & Partnerships, Netflix
Justin Holt, Manager, Netflix
Manuel Billeter, Cinematographer (Jessica Jones, Luke Cage, and more)
Anthony Raffaele, Colorist, Technicolor-PostWorks
Zak Tucker, Co-Founder & President, Harbor Picture Company
Michael Kadenacy, President, Eurofins Digital Media Services
Description: In the course of Chris Fetner’s 25 year media career he has been a cameraman, editor, producer and technology leader for some of the world’s most influential entertainment companies. In his role at Netflix he led the transformation of their 4K and HDR production pipelines. For this keynote, Chris has assembled a panel of creative & technology professionals to discuss bridging the technical divide between creative storytelling and innovations in consumer consumption on streaming platforms. It will be an exciting session covering hot production topics like HDR, 4K, immersive audio, and wider color gamut. Don’t miss this in-depth discussion about the challenges of bringing new technologies to the creative ecosystem.
Video Marketing Power Summit
Length: 1 Hour
Description: 2018 is a critical year for video marketers: With years of experience behind us, we know what works and what doesn’t. With new technologies ahead, we know where the industry is going. Now it’s time to spring off, to take the crucial leap to greatness. This session includes two presentations from major players designed to get you energized for the future.
10:30 AM
Business & Strategy Track
Length: 1 Hour
Speaker(s):
Jonathan Hurd, Partner, Altman Solon
Xavier Kochhar, Founder, CEO, The Video Genome Project
Magnus Svensson, Media Solution Specialist, Eyevinn Technology, Sweden
Louis Gump, CEO, NewsOn
Joseph Lerner, Director of East Coast Sales, XUMO
Suzanne Rainey, Business Development Director North America, JUMP
Description: Content creators, multichannel providers, cable networks, and broadcast stations are creating streaming options that reach consumers directly. These entrants face challenges navigating a market dominated by titans like Netflix, Amazon, and Hulu. This session starts with a review of crucial data points from Altman Vilandrie & Co.’s latest Consumer Video Survey on device usage, subscription rates, content preferences, and more. Then, a panel of industry experts discuss strategies for how new and existing players can best reach more viewers.
Technology & How-To Track
Length: 1 Hour
Speaker(s):
Rodney Grubbs, Program Manager, Marshall Space Flight Center, NASA
Bryan Walls, Computer Engineer, NASA
Joel Marsden, Sr. Video Producer, NASA TV UHD
Thierry Fautier, Managing Director, Your Media Transformation
David MacPhie, Sales Director, Accedo
Rob Roskin, Managing Principal Solutions Architect, CenturyLink
Eric King, VP, US Mastering Ops, DDS DDG Management, Deluxe
Title: Making UHD Video Streaming a Reality: Success Stories From NASA TV UHD
Time: 10:30 AM - 11:00 AM
Description: NASA explains the steps it took to launch NASA TV UHD, North America’s first consumer satellite UHD channel, soon to be available for streaming on internet browsers and OTT devices. Get a close-up look at the end-to-end UHD video delivery system for OTT and the implementation process for showcasing the breathtaking beauty of UHD. The session also provides an overview of the challenges encountered with streaming 2160p60 resolution video, lessons learned about the UHD environment, and future technology innovations on the horizon for UHD, including HDR support.
Title: IMF: One Format to Rule Them All, or Just Another Format?
Time: 11:00 AM - 11:30 AM
Description: The Interoperable Master Format (IMF) holds the promise of drastically reducing the number of different versions of a file that a video publisher needs to deliver to viewers. So what is it, and what can it do? One answer lies in Interoperable Master Packages, which use IMF for interchange, complex versioning, and mezzanine workflows. In this presentation, a digital processing firm identifies gaps in current workflows and proposes ways to close them to move toward an IMF pipeline that supports seamless creation-to-distribution workflows.
Discovery Track
Length: 1 Hour
Title: Video Acceleration in the Cloud: Setting a New Paradigm (Part 1 of 2)
Time: 10:30 AM - 10:50 AM
Description: The amount of processing needed to run video workloads is growing rapidly. This stems from higher resolutions, higher frames rates, migration to higher bit-depths, and newer more complex codecs like VP9, HEVC and AV1. Considering all of these factors, the industry is facing 10-50x higher demand on its infrastructure compute needs for video workloads. This is happening while the volume of live video streams that require processing is growing exponentially. This session will explore the value proposition of adaptable video acceleration. Attend this session for your chance to win: $100 Amazon gift card
Title: Video Acceleration in the Cloud: Setting a New Paradigm (Part 2 of 2)
Time: 10:55 AM - 11:15 AM
Description: It has been established that the need for acceleration for video workloads is becoming crucial from an operational point-of-view. In this presentation we will show how Xilinx All Programmable FPGAs are the perfect solution to accelerate these workloads. FPGAs offer full flexibility and configurability, while maintaining substantial performance density and performance per watt increases over non-accelerated solutions. In this session we will provide examples of how an FPGA can be programmed through regular C/C++ languages and how video encode acceleration is established. We will show benchmark comparisons of alternative implementations and examples of how Xilinx’s accelerated video transcoding ecosystem plugs seamlessly and transparently into common video frameworks like FFmpeg. Attend this session for your chance to win: $100 Amazon gift card
Live Streaming Summit
Length: 1 Hour
Description: Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!
Title: Streaming Highest Quality Live and VOD Content over Commodity Internet with Aspera FASPStream Technology
Time: 10:30 AM - 11:00 AM
Description: For years, broadcasters and content distributors have searched for fully proven methods of streaming live events and video on demand content globally at the highest quality over commodity Internet. However, existing solutions are not reliable (or possible!) on challenging and unpredictable network conditions; latency and distance dramatically impaired performance. Until now. Come learn how IBM Aspera Streaming for Video solutions, powered by FASPStream, can deliver the high quality transmission experience of satellite and fiber, but over more affordable and widely available standard IP networks, and with "zero-delay." As a result, many are seeing benefits of always on bidirectional circuits, significantly lower distribution costs, and enabling more flexible workflow integrations.
Title: Beyond Engagement: A Closer Look at the ROE of Simulcasting
Time: 11:00 AM - 11:30 AM
Description: You know it, I know it, we all know it: Live streaming to multiple destinations facilitates great audience engagement. But have you evaluated the value of simulcasting beyond the surface level of “likes,” “thumbs-up,” and “shares?" They generate more value than one may think. Let’s dig deeper and discuss the power simulcasting has in creating a more inclusive online environment, as well as curating stronger external and internal relationships. By examining diverse use cases, we earn a better understanding of why this phenomenon continues to take various industries by storm.
Video Marketing Power Summit
Length: 1 Hour
Speaker(s):
Eric John, Deputy Director, IAB Video Center of Excellence
Rachel Nyswander Thomas, Senior Vice President of Operations and Public Policy, Trustworthy Accountability Group (TAG)
Lauri Baker, SVP, Discovery Communications
Joe Barone, Managing Partner, Groupm
Christiana Cacciapuoti, VP of Partnerships & Platform Operations, MadHive
Description: 2017 was a hell of a year, wasn't it? With ad fraud rampant, well-publicized brand safety debacles, and too little transparency, it's a wonder anyone uses online video advertising at all. But there's good news: Better systems are being created and the ecosystem is healthier than ever. This session will lead off with fresh research from the Trustworthy Accountability Group (TAG) on the TAG Certified Against Fraud Program to reduce fraud across the digital advertising supply chain, then offer a panel discussion on Ads.txt, blockchain, and the other technologies that will shape the future.
11:45 AM
Business & Strategy Track
Length: 45 Minutes
Speaker(s):
Christopher Levy, CEO and Founder, BuyDRM
Thomas Symborski, Principal Software Engineer, FuboTV
Vincent Viteau, Partner, IDVIU
Douglas Light, Director, Google/Widevine
Eric Manchester, Solutions Architect, Ooyala
Description: DRM is a crucial part of any premium OTT service’s monetization strategy. In this session, representatives from studios and operators discuss how to identify your DRM needs and capabilities, how to complete the studio “DRM questionnaire,” how to deploy encryption and license delivery APIs, best practices for key management and authentication, why you need premium SDKs for device playback, and understanding unique aspects of Apple FairPlay.
Technology & How-To Track
Length: 45 Minutes
Description: Given the now-certain “end of life” date for Flash, you need to be ready for a Flash-less world. For those who deliver live video within a web browser, HTML5 has had plenty of time to play catch up and surpass Flash capabilities—or has it? In this session, learn which transport technologies from HTTP, WebRTC, RTSP, and even RTMP work best; when to use them; and where to put your development dollars for maximum return.
Discovery Track
Length: 45 Minutes
Title: Workflow Automation Through Cloud-based Content Management Systems
Time: 11:45 AM - 12:05 PM
Description: How to automate media publishing and simplify workflows for your production and media departments. Get more done in less time and publish to more platforms, websites and apps through a CMS. Monitor and track viewerships across all platforms in a single place. Manage all your live-events, linear streams, on-demand archives, graphics, closed captions, subtitles, audio files and metadata for all your websites, apps and social platforms in one place.Attend this session for your chance to win: A Roku Express ($30 value) and a $5,000 OTT/connected TV ad campaign
Title: Live Streaming Meet NeverLate. How to Boost Engagement and Add Sizzle to Your Next Live Streaming Event
Time: 12:10 PM - 12:30 PM
Description: Live streaming video is expensive and never a simple task, until now. Using simple workflows and advanced features, produce live events with perfectly synced slides in real-time, update slides on the fly, and deliver it to thousands of viewers. And if viewers arrive late, they can start from the beginning without missing a beat using a DVR option called NeverLate. Attend this session to see how you can simplify your production process, wow your viewers, and track engagement beginning to end.Attend this session for your chance to win: One free live streaming event with Knovio Live ($5000 value)
Live Streaming Summit
Length: 45 Minutes
Speaker(s):
Chris Knowlton, Chief Evangelist, Panopto
Matt Smith, Executive Director, Business Development & Strategy, Comcast Technology Solutions
Mike Grushin, COO, Solution Architecture, OMNIGON
Ed Derse, Managing Director, The Rugby Channel
Geert Faber, Vice President Americas, Ex Machina
Description: Kludgy design and implementation is the enemy of good content. No matter how much your audience wants to watch your OTT content, it’s the interactive tools and easy-to-use players that keep them coming back. Getting users to download an app or visit your website is only half the battle. What will they see and feel once they get there? Building a compelling user experience can be a huge challenge. This panel explores digital platform and player design proven to drive viewer engagement and brand loyalty.
Video Marketing Power Summit
Length: 45 Minutes
Description: How are you going to know you’ve pushed the envelope as far as it will go unless you push it just a little too far? In this panel discussion, leading brand video storytellers show clips from their bravest and boldest work, then tell you how to experiment in form, voice, subject, and technology to surprise and delight prospective customers. Viewers are tired of the same-old, same-old, so grab their attention and don’t let go.
1:45 PM
Business & Strategy Track
Length: 1 Hour
Speaker(s):
Chris Knowlton, Chief Evangelist, Panopto
Raj Moorjani, Product Manager, Disney-ABC
Sophia Dominguez, CEO & Co-founder, SVRF
Casey Charvet, Managing Director, Gigcasters
Forest Key, CEO and Founder, Pixvana, Inc.
Description: 360° streaming is a fantastic way to virtually experience live music and sporting events. But is it just a fad, as 3D TV turned out to be, or is it starting to enable and democratize some of the most immersive experiences possible for folks who can’t be there in person? Come find out how companies are using VR/360° today, and decide whether it’s a flash in the pan or here for the long-term.
Technology & How-To Track
Length: 1 Hour
Speaker(s):
Jan Ozer, Owner, Streaming Learning Center
Description: Per-title encoding techniques customize the encoding ladder to match the encoding complexity of the source, saving bandwidth on easy-tocompress videos and ensuring the quality of more complex footage. Codec specialist Jan Ozer compares the efficiency, implementation issues, and costs of multiple commercially available and open-source alternatives, like Capella Systems Cambria Encoder, compression optimization from multiple vendors, and the alternatives available using FFmpeg. Learn what per-title encoding is, how the various options work, and which is the best option for you.
Discovery Track
Length: 1 Hour
Title: Live Streaming: What Could Go Wrong? A Case for Proactive Monitoring
Time: 1:45 PM - 2:05 PM
Description: A great user experience and good quality are key to retaining customers and growing market share for live streaming services. Yet there can be a mis-perception that cloud streaming is simple, and because it’s software there shouldn’t be issues. This session will explore the types of issues that can occur in live streaming workflows, and how proactive monitoring can help operators attain the highest quality to compete and reduce churn for the streaming service customer and protects your investment.Attend this session for your chance to win: Amazon All-New Fire HD 10 Tablet ($150 value)
Title: Red Alert to Green Light: the Value of Early Warning Monitoring Systems
Time: 2:10 PM - 2:30 PM
Description: As video delivery moves to hybrid appliance, cloud and virtualized infrastructures, monitoring has to follow. It also becomes essential rather than optional. Real-time passive and active monitoring provides an effective early warning system and prevents unnecessary customer churn and brand damage. It also provides the foundation for future self-healing networks.Attend this session for your chance to win: Telestream Switch Pro software ($500 value)
Live Streaming Summit
Length: 1 Hour
Speaker(s):
Chris Michaels, Streaming Industry Evangelist, Wowza Media Systems
Philippe Laurent, CEO, Easy Live
Ariel Viera, Video Producer, Urbanist
Joshua Machiz, Chief Digital Officer, Nasdaq
Scott Lipsky, Senior Manager, Content, United States Golf Association
Description: Social platforms are constantly combatting low-quality experiences for their users. But in their efforts to fight fake news, spam, and less meaningful content, their algorithm changes can have unintended consequences. With the unpredictability and viral nature of live video, it can be difficult to find the balance between what to block, protect, or let pass through to their network of viewers. Too much text on screen, the wrong keyword, or the painfully slow review process to boost a post—all can set you back when trying to engage with your audience. This panel discusses ways in which shifting social algorithms, ranking systems, and quality evaluations have an impact on live video.
Video Marketing Power Summit
Length: 1 Hour
Speaker(s):
Troy Dreier, Senior Editor, StreamingMedia.com
Eric Ferguson, Vice President, Nielsen
Kathleen Comer, Vice President, Client Services, The Trade Desk
Todd Johnson, VP of Emerging Technology, YuMe
Harris Beber, CMO, Vimeo
Description: Video marketing is about reaching consumers on every screen they own. Broadcast TV, connected TV, mobile, desktop, tablets: They all have a role to play, and the trick is to use them in the right combination. This session starts with a presentation by Nielsen called, "How Digital Video and Advertising are Revolutionizing the TV Screen," which will present fresh research from Nielsen. It then offers a panel discussion with brands and agencies explaining how to do cross-screen marketing the right way.
3:15 PM
Business & Strategy Track
Length: 45 Minutes
Speaker(s):
Chris Michaels, Streaming Industry Evangelist, Wowza Media Systems
Description: Streaming technologies disrupted our ideas of how consumers tune in, listen, and watch, and yet we are still far from perfect in terms of distribution, access, and profitability for content creators. These business models are now again ripe for disruption. Blockchain technology was initially lauded for its revolutionary way of handling financial transactions, but it can be used for far more. Ethereum, NEO, and other decentralized ledgers can make bigger waves in the future by enabling developers to build applications and platforms that bolster the sharing economy. This talk examines some of the emerging business models that have embraced blockchain technologies, how blockchain satisfies challenges for media, and how to spur growth and further media consumption with greater control.
Technology & How-To Track
Length: 45 Minutes
Speaker(s):
Igor Oreper, Chief Architect, Bitmovin
Sung Ho Choi, Co-Founder, Fubo.tv
Glenn Goldstein, SVP, Chief Technology Convergence Officer, Viacom
John Luther, SVP of Technology, JW Player
Andrew Grathwohl, Director of Media Technologies, Littlstar
Description: With the release of AV1 and support for HEVC in HLS, new dynamics are unfolding in the video codec world. VP9 is still gaining popularity among content providers, especially for web browsers and Android devices. This panel discusses the status of video codecs today, the benefits and drawbacks of each, and how these things will change in the future. It also discusses whether the industry is getting into yet another codec war, meaning that content providers will have to support multiple video codecs in parallel to reach all devices.
Discovery Track
Length: 45 Minutes
Speaker(s):
Jean Macher, Business Development Director, SaaS Solutions, Harmonic, Inc.
Description: In the new world of ubiquitous video consumption, viewers can watch TV content on many devices via various OTT outlets. Content rights, however, are not universal. Broadcasters have to provide sophisticated content access rules to their distribution partners. SCTE-224 or ESNI (Event Scheduling and Notification Interface) defines a web interface to distribute sophisticated schedules and content policies. Used in tandem with SCTE-35, ESNI can drive programmatic decisions, at scale, in the distributors' OTT platforms. This presentation will give an overview of the main ESNI concepts and describe several implementation scenarios, some of which are in production today, that combine on-premises smart appliances and public cloud media processing. During this session, broadcasters will gain a greater understanding of how their traditional scheduling and playout operations connects to a SCTE-224 workflow, as well as strategies for managing and monetizing a growing number of OTT delivery platforms.Attend this session for your chance to win: DJI Spark Portable Mini Drone Quadcopter Starters Bundle (Alpine White) ($400 retail value)
Live Streaming Summit
Length: 45 Minutes
Description: Social media may have won the day, but new capture-and-display technologies are bringing forward new live experiences. The idea of dedicated streaming apps may seem old-fashioned, but that hasn’t stopped media companies and publishers from investing lots of time and resources into developing the next generation of destination viewing. Being everywhere at once doesn’t hurt, but will social networks continue to dominate and replace traditional viewing habits? Or will people get lost in content overload and move back to a more premium and focused environment? Join this panel as they try to predict the future of live streaming.
Video Marketing Power Summit
Length: 45 Minutes
Speaker(s):
Ashley Rodriguez, Reporter, Quartz
TJ Vitolo, Chief Commercialization Officer, Envrmnt AR/VR, Oath
Ian Busching, Founder and CEO, Dig Down Media
Mia Tramz, Editorial Director, Enterprise and Immersive Experiences, Meredith Corporation
John Penn, Founder & CEO, InspireVR
Description: The screen is no longer a flat panel, as augmented reality (AR), virtual reality (VR), 360° video, and other hybrid systems give marketers new ways to play and new platforms to reach viewers. But how much of this is hype, and how much is real (not virtual) reality? In this panel, experts explain how these areas will take off and how to reach connected viewers.